Pantone Hotel / Michel Penneman + Oliver Hannaert

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Pantone Inc’s claim to fame began 45 years ago with its revolutionary color matching system that allowed designers to reproduce accurate color anywhere in the world.   Currently, the company is branching out and moving into lifestyle- oriented industries using the same color numbering system to guarantee an exactness of hue.  As the company began expanding, Pantone decided to construct a hotel as part of the new “Pantone Universe” campaign.  Designed by and Oliver Hannaert, the hotel fully embodies the company, as “the hotel of colors… showcases the color of emotion with a distinctive hue on each colorous guest floor.”

More about the design of the hotel after the break.

The hotel is designed based on contrast and uses a white background, like a blank canvas, for specific colors to pop.  The rooms are complimented by Victor Levy paintings which tie the colors together.

Each level of the seven floors offers a different color palette.  The color schemes range from “earth, rich” to “cheerful, warm” and “fresh, eager.”

images collages from design:related

 
 
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rodger says:

very unsophisticated color play for a hotel that professes to be the epitome of color sophistication.
these guys haven’t gotten beyond thinking of color as object, architects make this mistake all the time.

 
# May 22, 2010 at 14:01
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    Will says:

    What kind of sophisticated color play would you have mastered?

    Are you sure that ‘these guys haven’t gotten beyond thinking of color as object’? I think you just think that makes you sound intelligent. This use of color suits ‘the pantone hotel experience’ really well.

     
    # May 23, 2010 at 04:30
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    Check out the youtube vid called Hotel Pantone for a really good look at this eciting hotel.

     
    # December 8, 2010 at 14:15
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Rory Conway says:

Commercial packaging colors in action. It works, but fails to impress. Whatever happened to character? Designers and architects fail to understand that most people feel more comfortable within less complex color applications, preferring a relationship of their personal color pallette.in a given environment.

 
# May 22, 2010 at 18:15
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objetconcrete says:

Yes, they should by now how attained Level 10; colour as an abstract notion, not manifest in reality, and only to be represented linearly via light/shade distortions projected against flat white surfaces, produced by intrinsic, purpose-manufactured artefact irregularities in clear glass. Mass/space interplay to be paramount.

 
# May 22, 2010 at 23:43
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Rory Conway says:

It’s wonderful to see color in action even if it smacks of commercial packaging, devoid of character. Most people feel more comfortable with less complex color applications, perferring a relationship of their personal color pallette in a given environment. A hotel should have a sensation of a home away from home rather than a box on a shelf in a local grocery store.

 
# May 23, 2010 at 04:11
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    Will says:

    This building really does have character, I think you mistake character for material richness. Of course it ‘smacks of commercial packaging’, that’s the point.

    Who are you to say what most people feel more comfortable with? And why ‘should’ a hotel have a sensation of home away from home?

    Academics in a subjective creative industry, funny.

     
    # May 23, 2010 at 04:23
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    Will says:

    Good work AD, let’s not have a discussion, let’s just all leave derogatory posts about good designs, because we haven’t got anything built and we’re bitter because we think those that have are less deserving.

    If anyones posts should be deleted, it should be those who constantly claim that ‘people prefer this’ and ‘buildings should be that’.

     
    # May 23, 2010 at 04:37
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Susan Cohan says:

New addition to their other color ranges Pantone Hotel http://bit.ly/d41XS5 Wonder when we'll have Pantone Garden….

 
# May 23, 2010 at 07:13
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leahcim says:

Pantone Hotel / Michel Penneman + Oliver Hannaert | ArchDaily: A hotel should have a sensation of a home away from… http://bit.ly/aMMjyK

 
# May 23, 2010 at 12:09
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keely4204 says:

Looking at: "Pantone Hotel / Michel Penneman + Oliver Hannaert | ArchDaily"( http://twitthis.com/zp64lp )

 
# May 26, 2010 at 12:11
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evewithluv says:

Pantone不只是色票,馬克杯,服飾品牌…現在還有Hotel:) http://ping.fm/wYnzy

 
# May 27, 2010 at 03:01
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Jackmaxx says:

Pantone Hotel : สวยเหมาะสำหรับคนหลากสี http://tinyurl.com/2ufkxcp

 
# May 27, 2010 at 07:28
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Heeran chun says:

Pantone Hotel / Michel Penneman + Oliver Hannaert | ArchDaily http://bit.ly/9giOSj

 
# June 16, 2010 at 15:11
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alison owen says:

I would stay here… RT @bakerlicious: A pantone hotel???? – http://bit.ly/aisOg5

 
# June 23, 2010 at 08:34
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Pantone Hotel / Michel Penneman + Oliver Hannaert | ArchDaily http://su.pr/1cDUJY

 
# June 25, 2010 at 12:49
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Have you seen this? A hotel with a #Pantone decor. How cool is that? http://ht.ly/21NXA

 
# June 27, 2010 at 10:20
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Nice one

 
# July 27, 2010 at 08:23
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Remember – that the packaging industry drives Color Marketing – The Pantone Hotel is a great start for Pantone to get to the consumer and have packaged this hotel in a colorful way. There’s plenty of color for all to enjoy – I spent the day there interviewign the Desinger, Photographer and Hotel Manager. They work well as a team and know how to promote color in a good way.

 
# December 8, 2010 at 14:32
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imran says:

This use of color suits ‘the pantone hotel experience’ great

 
# December 11, 2010 at 02:35
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Commercial packaging colours maybe …. but I think that they have kept things simple and it works very well.

 
# October 22, 2011 at 13:33
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There’s plenty of color for all to enjoy Great..thanks

 
# January 12, 2012 at 05:55
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8:55 AM Jul 30th

para minhas designer favoritas @amandabeninca e @a_bedin
http://www.archdaily.com/61213/pantone-hotel-michel-penneman-oliver-hannaert/

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10:37 PM Aug 16th

Pantone Hotel / Michel Penneman + Oliver Hannaert: http://bit.ly/aisOg5 via @archdaily #architecture

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2:38 AM Feb 27th

Por si quieren una noche colorida!!! Pantone hotel http://su.pr/Amt5Nb

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8:11 PM Jun 24th

Pantone Hotel. http://j.mp/aisOg5 #BTicino #arquitectura #diseño

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8:19 PM Jun 24th

Pantone #Hotel. http://j.mp/aisOg5 #BTicino #arquitectura #diseño (by @bticino_mx ) #interior_design #architecture

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