CCCWall / Kengo Kuma

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© Peppe Maisto

CCCWall is an installation realized by Japanese architect Kengo Kuma at the important Milanese Fuorisalone 2010 event. The installation is an anticipation of ’s first actual architecture ever done in , currently about to be completed near the headquarters of Casalgrande Padana, in Reggio Emilia, .

More images and architect’s description after the break.

CCCWall: the work of art and its “double”

“Casalgrande Ceramic Cloud’s opening with a suggestive virtual preview during Milan’s design week.

A fluctuating organza veil, both transparent and impalpable divides the most secluded court among the set-up areas at Milan’s Università Statale for the events organized by Interni Think Tank.

The organza selected to represent the concept of space partition is at once a flexible, changing and ambivalent material: every gentle blow of wind is enough to fly it, as weel as every ray of light can easily cross it to make it gleam.

Through the CCCWall installation Casalgrande Padana and the master Kengo Kuma confirmed their presence at the important Milanese Fuorisalone 2010 event.

If during the day the set-up is impalpable and evanescent, separating two ideal gardens – both similar and different, of white ceramic tiles and marble cobble -, when the sun sets the real magic takes shape and unveils the effect of lights and shapes of the ceramic tiles of the “Casalgrande Ceramic Cloud”. Projected on the semi-transparent and unstopping organza sheet, the model displays the passing of time as it will happen in the actual architectural work; the effect is illusive as it is told by the original video made by StudioVisuale, for a truly charming and dramatic effect.

The installation, made of allusive material and projected luminous signs, is an abstraction of Kengo Kuma’s actual first architecture ever done in Italy, currently about to be completed near the headquarters of Casalgrande Padana, where a large filtering device made of ceramic slabs, just like in Milan’s set-up, divides the circular space of a large roundabout. The architecture is complex and caused the far-seeing Company not only to choose master Kengo Kuma and his staff as the main counterparts, helped by Mario Nanni di Viabizzuno for the lighting project, but also to involve the academic world, namely, the Department of Architecture of the Universities of Ferrara and Siracusa and their professors Alfonso Acocella and Luigi Alini, thus triggering an innovative interaction process of corporate processes, project culture, research and university education.

The space-courtyard at Milan’s Università Statale was the ideal environment to announce Kengo Kuma’s first architectural effort in Italy; a silent and secluded space suitable to experimenting and translating the key element to Casalgrande Padana’s production into a virtual set-up; the exhibition promenade that took place between Cortile della Ca’ Granda del Filarete and the window at La Rinascente in Piazza Duomo. Here, right before the eyes of the international public a video interview to Kengo Kuma comments the vertical stoneware slabs accurately suspended and showing, between their joints, the plan view of the architecture to be shortly opened near Casalgrande Padana.

 
 
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habito kun says:

i love it. it makes me so peaceful

 
# May 10, 2010 at 12:10
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RT @archdaily: CCCWall / Kengo Kuma http://archdai.ly/9wvCO3

 
# May 10, 2010 at 12:40
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unknown observer says:

alright, who left the laundry hanging in the garden?

 
# May 10, 2010 at 12:50
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seuil says:

They’d better bring in some sheep or rabbits, ’cause the lawn mowing’ll be a b- a- teui- seui- aitch. Or maybe they have a think-tank gardening corps who crawl around with loupes and nail-scissors every morning to leave no stone untrimmed.

 
# May 11, 2010 at 03:24
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    TheP says:

    ????
    your irony is useless

     
    # May 14, 2010 at 02:39
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やばい、この透明感めちゃくちゃ好きだ。 http://www.archdaily.com/59455/cccwall-kenzo-kuma/

 
# May 11, 2010 at 11:22
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cc says:

love it

 
# May 11, 2010 at 21:41
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当たり前だけど、写真がうまい!そして、この繊細さと大胆さ、良い!布かぶりとして嫉妬ですw RT @miyachikunihiko: やばい、この透明感めちゃくちゃ好きだ。特に夜の映像が当たってるシーンが美しすぎる。http://bit.ly/cu2Ady

 
# May 11, 2010 at 23:09
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CCCWall / Kengo Kuma http://bit.ly/bWTUv0 #architecture

 
# May 12, 2010 at 01:15
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Susan Cohan says:

Ethereal and challenging. This blows me away-installation by Kengo Kuma via @archdaily http://bit.ly/cu2Ady

 
# May 12, 2010 at 08:24
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bluevertical says:

CCCWall by Kengo Kuma http://bit.ly/arMjKX #art #installation #minimalism *a lovely installation reminiscent of the work of eva hesse

 
# May 12, 2010 at 10:57
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Lovely indeed… RT @bluevertical CCCWall by Kengo Kuma http://bit.ly/arMjKX #art #installation #minimalism

 
# May 12, 2010 at 11:02
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stunning art in Italy RT @bluevertical: CCCWall by Kengo Kuma: lovely installation http://bit.ly/arMjKX #architecture

 
# May 12, 2010 at 11:06
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RT @bluevertical: CCCWall by Kengo Kuma http://bit.ly/arMjKX #art #installation #minimalism *installation reminiscent of eva hesse

 
# May 12, 2010 at 11:16
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sockkee says:

kengo kuma’s work is always tat poetic and impressive!

 
# May 12, 2010 at 13:29
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dminor11th says:

英語的に言うとインスタレーションは"realize"される CCCWall / Kengo Kuma http://goo.gl/MsQN 【・(ェ)・】クマー

 
# May 13, 2010 at 01:18
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y_tosaki says:

とてもステキです。建築家:隈研吾さん、ミラノデザインウィークでのインスタレーション http://bit.ly/cu2Ady

 
# May 15, 2010 at 07:48
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7:31 AM Sep 21st

CCCWall / Kengo Kuma | ArchDaily http://t.co/mDQJqTk via @archdaily

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