Iceland Pavilion for Shanghai World Expo 2010

Mar 2010

By Sebastian J — Filed under: Pavilion , China, Iceland, Pavilion, Plús Arkitektar, Shanghai 2010

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Iceland Pavilion for Shanghai World Expo 2010 was designed by Plús Arkitektar. The concept for the Icelandic Pavilion is to create the image of an ice cube made of backlit printed fabric on the exterior that captures the complex ice patterns that are only visible within a glacier.

More images and architect’s description after the break.

Inside the Pavilion a short movie will be projected on to white screens along the walls and ceiling that make up an all encompassing sound and image capsule. The idea is to transfer visitors to Iceland. The atmosphere inside the pavilion will be cooled down and dehumidified below common practice to create a cool and tranquil little Iceland at the heart of the World Expo.

The Icelandic Expo pavilion seeks to explain the fundamental relationship between nature and energy on one hand and Iceland’s people, urban areas and culture on the other. Using a surrounding high definition video projection, a story of survival and success unfolds, bringing visitors from the Shanghai Expo to the peaceful and crystal clean environment of Iceland.

Visitors to our Pavilion in Shanghai will get the feeling that they are approaching a cool refreshing sanctuary within the hot and humid city of Shanghai. The front entrance will be clad with Icelandic lava stone which will incorporate TV monitors displaying information on Iceland’s nature, culture and economy.

Cite:
Jordana , Sebastian . "Iceland Pavilion for Shanghai World Expo 2010" 27 Mar 2010. ArchDaily. Accessed 07 Feb 2012. <http://www.archdaily.com/54124>

Comments (14)
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Flow says:

I thought Iceland was broke?

# March 27, 2010 at 12:09

james says:

that explains it

# March 29, 2010 at 23:07

lunafuga says:

Well, obviously! they should be really broke!

# March 27, 2010 at 12:18

erb says:

Espectacularmente HORRIBLE, cero imaginacion, cero creatividad, que lastima, me dejo realmente FRIO. You know about what I am speaking.

# March 27, 2010 at 16:09

jijigua says:

te dejo frio… quien sabe si ese era el objetivo del pabellon de Iceland, hasta va con el nombre de la nacion, jeje… pero fuera de broma, creo que los pabellones son mas un producto estético (algo como una escultura habitable) que de arquitectura perse; lo cual en ese sentido no los veo tan criticables espacialmente hablando, es mas una cuestion fenomenológica y de la imágen.

# March 27, 2010 at 17:46

Nived says:

Really? ICEland made a building representing ICE? Haha I would love to talk to the architects or the people who accepted this proposal. Way to go Iceland. I could have designed something better in my sleep. And I’m just an arch student. Soooo unimaginative

# March 27, 2010 at 18:44

James says:

you are soooo ignorant that it’s not funny.

# March 29, 2010 at 20:10

Nicholas Patten says:

Iceland Pavilion for Shanghai World Expo 2010. http://bit.ly/biHwoy

# March 27, 2010 at 23:31

I leave you cold … who knows if that was the objective of Iceland Pavilion, to go with the name of the nation, jeje … but out of joke, I think the pavilion is more a cosmetic product (something like a living sculpture) that architecture , Which in that sense I do not see criticism as spatially speaking, is more a matter phenomenology and image

# March 28, 2010 at 17:35

pete says:

how shall we encompass our country?

errr… oh yeah…

let’s fill this box with chairs designed by another architect, from another country, for another pavilion, in a different country… and stick some non-native plants in there that i saw in a magazine… oh yeah, let’s use the london tube font for our signage too, i like that.

# March 28, 2010 at 17:51

Steven says:

As if Iceland can really afford this…

# March 28, 2010 at 20:34

R Goldschmidt says:

Hmmm, looks better then the pavillion of my country (Romanian Big apple) :))

# March 29, 2010 at 08:17

Dale Olafson says:

I like the concept, and it use of light. It gives a feeling of being in the Artic much like the NWT’s Pavillion did At Expo 1986 in Vancouver. As for the arch student’s comment, time will tell id he, or she ever designs them-self out of bed and their nightmare that they’re in.

# March 31, 2010 at 03:45

alex says: