The future of architectural visualization

  • 25 Feb 2010
  • by
  • Software

Zebra Imaging 3D brings the future of visualization, thanks to this thin holographic sheets.

Zebra Imaging makes digitally-mastered, actively-animated, true-color, full-parallax holographic images. These holographic images are available in full color, or in monochrome (green). Zebra’s holographic images can be scaled to any size, large or small. By tiling together multiple tiles, it is possible to create large city maps, full sized cars, humans, and machinery. The minimum you have to do is supply the digital data set–Zebra can do the rest.

More info here. Via Core77.

Cite: Basulto, David. "The future of architectural visualization" 25 Feb 2010. ArchDaily. Accessed 18 Sep 2014. <>


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    It would be nice if you could “plug in” and upload images yourself and then erase or rerecord at a later time without having to send them off.

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    fantastic for quick visualizations, but I think architecture/design students shouldn’t rely totally on digital modeling. revit and such new technologies may be on the up-and-up but nothing beats a well-crafted physical model

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    sorry but…
    yes this is perhaps faster than to built a propel model but sometimes better take some more… Speaking about being accurate with something like that is quite funny >> how can I measure anything on this screen ??

    Anyway still waiting for real 4D hologram technology … ;)

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    witchcraft!! witchcraft!!

    Just joking. It looks great!

    It has the benefit of the rotation, but the quality is not better than a good 2d image.
    If the process involved is the same as the 3d modeling plus the extra cost of the hologram, some images can do as well without the extra cost. (one can even do an interactive turntable based on rendered images if wanted)

    It looks new and impressive.

    @hugo: if you need accurate measuring I recommend you do that in the 2d plans (physical or digital) and not in any kind of 3d model.

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    i even don’t know what 2 write, ladies and gentelman – future is coming! 3d physical models will still exist bo this soft is dope

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    Although nothing beats a finely crafted basswood model, I have to say that this is pretty slick albeit expensive. For those of you who can’t afford it, try Unity3d. They make software for independent game developers. It translates well into architectural visualizations. And best of all it’s free!
    …and no I’m not a member of the hair club for men//just a gangsta:)

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    this is as close to a real model as is a 3D on a computer screen. only you don’t have to navigate with your mouse anymore.

    still, it would be interesting to have renderings like this on your competition pantels…

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    Hmmmmmmmmm. I’m spechless, beening agnostic, I can’t say: O my God. (But is something like that.

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    nothing beats a proper model made from wood and “piepschuim”… Any dollhouse-effect beats flatsurface pictures even if they are 3d…

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    I’m sorry; but you cannot begin to compare this to a real physical model; I don’t care what you say. They said CAD would be the end of the pencil, yet the first thing all architect go for in the early design process is a pencil and paper. I’m 25, part of the computer age and I still love my pencil. This is a cool product, but once again for a niche market, and from my experience aimed at a market that doesn’t really like investing in new hardware…i mean look at the time it has taken for the adoption of BIM.

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