3.1 Phillip Lim / Leong Leong Architecture
Iwan Baan
Leong Leong Architecture designed a 550 square meter store for 3.1 Phillip Lim in Cheongdam-Dong, Seoul’s premiere fashion district. The store is characterized by the simultaneous need for sameness and difference. “Typically, the consistent repetition of brand traits is necessary to reinforce an identity, while novelty can refresh the aura and desire for the brand,” explained the architects.
More photos by architectural photographer Iwan Baan, and more about the store after the break.
Iwan Baan
The existing perimeter walls are lined in mirror to expand a continuous visual field of space in which the “cropped” enclaves float.
Iwan Baan
The façade and interior walls are lined with evocative textures, a characteristic of Phillip Lim’s design sensibility. ”The material liners create a narrative of atmospheres from one space to another, each offering an unexpected encounter with the clothing.” A conical texture that erodes along the interior walls was manufactured into 5 unique foam panel types that could be organized into different erosion patterns.
Iwan Baan
The 20-meter façade is also a material liner that wraps the existing building with a supple gradient of convex concrete panels. The eight different 600mm x 600mm panels types progressively flatten as they climb the façade. This subtle texture should fade into the often overcast and depthless grey sky of the city.
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
Iwan Baan
LLA
As seen on Archinect.
3.1 Phillip Lim / Leong Leong Architecture http://bit.ly/8niBgV
3.1 Phillip Lim / Leong Leong Architecture: Iwan BaanLeong Leong Architecture designed a 550 square meter store.. http://tinyurl.com/yerzdlk
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本文的翻译在世界建筑.com
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Great job!
3.1 Phillip Lim / Leong Leong Architecture | ArchDaily: Dec 12, 2009 … Architecture News: The latest building.. http://bit.ly/7P10T4
This wall seems to be too dangerous.. One must be careful descending down this staircase!
I agree.
Open your mind. This is new and refreshing, and we shouldn’t be afraid to take risks.
agree!~~~ it should be better the that material is soft~
very veryyyyyyy cool !!!!!!!
go leong leong!
simple but sophisticated
amazing.. thank you
What is the exterior cladding material?
Radical-
The exterior is made of convex concrete panels. There are 8 different 600mm x 600mm panels that flatten as they are laid on the façade.
COOL facade… Kinda reminds me of the beijing water sports center.
the elevation looks very intimate , very nice
I have the same question as Radical above…
It looks good.
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RT @archdaily: 3.1 Phillip Lim / Leong Leong Architecture http://bit.ly/6CVpgw
Very interesting, the architect has conplicate a simple Idea. Thats what architecture is all about.
yummy!
interesting
Nice :)
I designed a façade that flattened out towards the top 2 years ago for a school project, my concept was very different though.
Very cool to see how it works for this building.
Very nice. I like it.
I just saw this in other website, stunnning building, beautiful design.
The way they play with references from the other stores is so simple and magnificent.
The use of mirrors is spot on, it does shape the space drastically.
"Phillip Lim / Leong Leong Architecture | ArchDaily"( http://twitthis.com/aciu8v )
unique …but building’s interior is a little boring (except those awesome walls)
New Retail : 3.1 Phillip Lim / Leong Leong Architecture http://bit.ly/4LvVf5. (via @archdaily) #in
9:41 PM Mar 7th
love the #texture 3.1 Phillip Lim / Leong Leong Architecture | ArchDaily http://t.co/hjbt4IX via @archdaily