Architect in ChargeJustyna Friedberg
PhotographsCourtesy of Morpho Studio
From the architect. In the industrial setting of Kraków’s Zabłocie district, the head office of the Pride And Glory Interactive agency is situated in a building of a former cable factory. It is a modern office space with a sentimental atmosphere of a factory.800 m2 of empty, post-industrial space was quite a challenge for Justyna Friedberg of Morpho Studio. “The space we found at our disposal was an empty hall with some pillars – we had to create the project from scratch. We marked off several conference rooms, smaller and larger ones, the toilets, and the offices.” – says the architect .
The investor – an advertising agency also dealing with design, was very demanding. Unique interiors were to not only become a workplace, but also an original mark of the company. Apart from preserving the atmosphere of the factory, it was a priority to warm up the space, in order for both the employees and the clients to feel really at home.
To achieve this, the woodwork in the conference rooms was inspired by details found in barns, and the shelves, the reception desk, and some of the tables were made of wooden boards obtained after the demolition of a 100-year-old house of one of the agency’s owners. The best, most sophisticated design can also be found here. Foscarini Troag lamps and custom furniture made to order feel great right next to mining lamp covers.
The open kitchen is a place which brings employees together. A large, massive table reigns supreme here, accompanied by Masters Chairs designed by Philippe Starck. The factory atmosphere is maintained by black rubber Tool lamps (Diesel for Foscarini). The smaller conference room intended for internal meetings features an extraordinary ceiling lamp made of cables.
There is a bit of humour on the wall, too. Very colourful cardboard deer heads gaze at the workers.In the conference rooms and the directors’ offices, doors have been mounted in glass walls.
“One of the elements that were supposed to make people talk about us, was a unique interior. It worked brilliantly! Almost 1,000 people connected with the advertising industry – including many of our important clients – published the photos of the new interior on their Facebook profiles,” says Dawid Szczepaniak, creative director of Pride And Glory Interactive