Belgian Pavillion for Shanghai Expo 2010
Conix Architects in collaboration with JV Realys have won the competition to design the Belgian Pavillion for Shanghai Expo 2010.
The structure of a brain cell is the dominant conceptual image for the pavilion. It aims to evokes the artistic and scientific richness of Belgium and the country’s central position within Europe.
The brain cell also refers directly to the role of Belgium as one of Europe’s main gathering centres and cross-points of 3 great cultural traditions: the Latin, the Germanic and the Anglo-Saxon. Belgium, closely connected to its surrounding countries, has always been a ‘place of balance’ where people have gathered with common interests that surpass their national needs.
Seen at designboom. More images after the break.
and 




































10 comments »
And next we have a pavilion of a brain cell….
I think ….
I Think ….
I THINK ….
…
I’m gonna puke :P
Nice concept, Belgium realy is like that, no kidding
Reminds me a pavillion from the middle 20 century world fair, simple, functional and elegant.
What a dull building.
Why bother designing a pavillion, if this is all you can come up with?
At least this pavillion has more sense.
interesting concept but horrible design
I’m not very proud to have the belgian nationality.
I just don’t get it. A simple box with some sort of oversized seesaw.
Let’s see how it comes true.
one day, harry the purple dinosaur was chewing some purple\orange gum and spat it into the box that was the belgian pavillion
Wouldn’t have expected anything less from the country that gave us the Smurfs.