Nike Pop Up Showroom / Maggie Peng & Albert Tien

Nike Pop Up Showroom / Maggie Peng & Albert Tien

Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 5 of 25Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 9 of 25Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 16 of 25Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 18 of 25Nike Pop Up Showroom / Maggie Peng & Albert Tien - More Images+ 20

Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 18 of 25
© Jonathan Leijonhufvud

Text description provided by the architects. We designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal.

Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 8 of 25
© Jonathan Leijonhufvud

The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths.

Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 5 of 25
© Jonathan Leijonhufvud

Behind the three plinths is a large video projection of images from the look book that we animated to create movement.

Nike Pop Up Showroom / Maggie Peng & Albert Tien - Image 16 of 25
© Jonathan Leijonhufvud

The installation as a whole creates a strong, serene, yet warm space that allows the products to be the centerpiece.

Plan

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Project location

Address:Beijing, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Nike Pop Up Showroom / Maggie Peng & Albert Tien" 13 Dec 2012. ArchDaily. Accessed . <https://www.archdaily.com/305979/nike-pop-up-showroom-maggie-peng-albert-tien> ISSN 0719-8884

© Jonathan Leijonhufvud

Nike潮流展示店 / Maggie Peng & Albert Tien

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