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Nike Pop Up Showroom / Maggie Peng & Albert Tien

© Jonathan Leijonhufvud © Jonathan Leijonhufvud © Jonathan Leijonhufvud © Jonathan Leijonhufvud

© Jonathan Leijonhufvud
© Jonathan Leijonhufvud

From the architect. We designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal.

© Jonathan Leijonhufvud
© Jonathan Leijonhufvud

The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths.

© Jonathan Leijonhufvud
© Jonathan Leijonhufvud

Behind the three plinths is a large video projection of images from the look book that we animated to create movement.

© Jonathan Leijonhufvud
© Jonathan Leijonhufvud

The installation as a whole creates a strong, serene, yet warm space that allows the products to be the centerpiece.

Plan
Plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"Nike Pop Up Showroom / Maggie Peng & Albert Tien" 13 Dec 2012. ArchDaily. Accessed . <http://www.archdaily.com/305979/nike-pop-up-showroom-maggie-peng-albert-tien/>