A few months ago we informed you about a competition to re develop the massive “wedding-cake” style building at 425 Park Ave in NY, near Mies’ Seagram Building and SOM’s Lever House. The objective of the developer, L&L Holding, was to turn this project into the next iconic building of the city, and for that they invited a group of eleven renowned practices, including ten Pritzker laureates.
The shortlist was announced in October, and included OMA, Rogers Stirk Harbour + Partners, Zaha Hadid Architects and Foster + Partners, which was later announced as the winner of the competition a few weeks ago.
Over the last days, the presentations of the architects to the clients appeared on YouTube, and now we have the opportunity to see these interesting group of architects doing a fundamental part of their work. In the videos we see each architect using their own presentation style, either a PPT, video or just physical boards, connecting it to the practice’s research and discourse, projecting their passion about certain features of their projects and engaging with the client around their main objective: to turn this into an iconic project.
Four videos that take us further into how we understand projects, showing insights that we often don’t have access to, turning the competition into a particular moment of architecture this year.
Zaha Hadid Architects
Rogers Stirk Harbour + Partners