Tube Tank – TRIWA Pop-Up Store / mode:lina architekci

Courtesy of

Located at the Poznań Plaza mall in mode:lina architekci accepted a challenge to create a temporary store for Swedish watch brand TRIWA. Their goals included using renewable materials, low cost, speed of constructing, and most importantly, to further increase global brand awareness. More images and architects’ description after the break.

Courtesy of mode:lina architekci

Previous cooperation between the architects and the well-known brand exceeded, by far, the client’s expectations – pictures of the store were published around the globe, both online and offline. Once more, they decided to use a very well known raw material – paperboard. Only this time it was rolled into tubes. Over 900 of paper tubes, wrapped with ratchet-straps around cabinets built from raw OSB wood panels.

Architects: mode:lina architekci (Paweł Garus & Jerzy Woźniak)
Location: Poznań, Poland
Project Team: Paweł Garus, Jerzy Woźniak, Kinga Kin
Area: 10 m2
Date: November 2012

Cite: Furuto, Alison. "Tube Tank – TRIWA Pop-Up Store / mode:lina architekci" 06 Dec 2012. ArchDaily. Accessed 26 Jul 2014. <http://www.archdaily.com/?p=300332>

Share your thoughts