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  7. Nestlé Chocolate Museum / Rojkind Arquitectos

Nestlé Chocolate Museum / Rojkind Arquitectos

  • 01:00 - 13 July, 2009
Nestlé Chocolate Museum / Rojkind Arquitectos
Nestlé Chocolate Museum / Rojkind Arquitectos

Nestlé Chocolate Museum / Rojkind Arquitectos Nestlé Chocolate Museum / Rojkind Arquitectos Nestlé Chocolate Museum / Rojkind Arquitectos Nestlé Chocolate Museum / Rojkind Arquitectos +40

  • Architects

  • Location

    Toluca de Lerdo, State of Mexico, Mexico
  • Architect

    Rojkind Arquitectos
  • Principal In Charge

    Michel Rojkind
  • Project Team

    Agustin Pereyra, Mauricio Garcia-Noriega, Moritz Melchert, Juan Carlos Vidals, Paulina Goycoolea, Daniel Dusoswa, Matthew Lohden
  • Structural Engineer

    Moncad
  • Lighting Design

    Noriega Arquitectonics Iluminators , Fernando Gonzáles
  • Landscape Design

    Ambiente Arquitectos y Asociados, , Erick Flores
  • Client

    NESTLÉ
  • 3 D Massing

    Juan Carlos Vidals
  • Area

    634.0 sqm
  • Project Year

    2007

From the architect. While Nestlé's chocolate Factory in Mexico City (located in Paseo Tollocan near Toluca) was in need of an inner pathway for visitors to witness the production of their favorite chocolates, a group of experts put together by rojkind arquitectos and Traqs suggested bigger plans for the company.

Why not create the first chocolate museum in Mexico and have a 300-meter long façade along the motorway as the new image of the factory. So the first phase took shape and required a 634m2 space that could accommodate the main entrance for the children to have the most pleasant experience and to start the voyage into the chocolate factory as soon as they enter this playful yet striking space, the reception area, the theater that would serve as preparation for the Nestle experience, the store or museum shop, and the passage to the tunnel inside the old existing factory.

Record time

An architectural experience. Sensorial architecture, from the surprises, the twists and folds. An architectural challenge. As much the forms and the spaces they contain, like the times are taken to the limit. Foldings and record time: 2.5 months to finish....and that included design and construction!

The complexities of architectural projects require a team effort and in this case we organized 3-8hr shifts in order to deliver the project in time.

The concept: a playful folding shape that is evocative for kids, of an origami shaped bird, or maybe a spaceship, or could it be an "alebrije"? What might seem like a capricious form is the fruit of diligent design explorations and an intuition about what the place should express. The spectacular result is as firm as the faceted shapes which sustain it.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Nestlé Chocolate Museum / Rojkind Arquitectos" 13 Jul 2009. ArchDaily. Accessed . <http://www.archdaily.com/28509/nestle-chocolate-museum-rojkind-arquitectos/>
Read comments

67 Comments

Randy N. Gaston · October 24, 2016

Today this is basically just a big billboard on the side of the freeway.
https://www.google.com/maps/@1...

tunde stayneforbes · September 12, 2014

woooooow it looks so cool

A.K. · December 27, 2013

I'm trying to get more info on the structure system that was used in this project if anyone could be kind enough to help me thank you

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Twists and folds in a building? http://t.co/9MlwKJq0

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Wonderful

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This is the kind of **** you get when architects discover polygonal modelling on computer. They've totally abandoned judgment and 'let the computer do the thinking'. The Architect is to blame.

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JDcarling · July 26, 2010

The buiding is the fold of a nestle package...
you experience the inside... which doesn't eppear to be finished w/ FF&E yet... the buidling contains chocolate... it is not supposed to look like a lump of chocolate. It may not be the architect's intention, but its what I see anyways.

http://www.globalpackagegaller...

zappymax · July 21, 2010

At the 1958 international expo, in Brussels (with the Atomium, a.s.o.) as a teenager i visited the Jacques Chocolat stand, where they had a complete processing plant, and i still remember to see through the windows workmen cleaning the output line ( with chocolate bars aligned before packaging) from defective bars, and throwing those to the litter.. As a chocolate fan... I was really shocked... (those guys probably would have prefer to work in the movie business or driving F1 cars instead of smelling chocolate all workday long.

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Arthur Murphy · November 12, 2009

This reminds me of something funny that my sister would always say...
Obviously it is surely inappropriate right this moment...

Sites · August 26, 2009

Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!

Robesfran · July 29, 2009

Shapes, inner spaces, landscape etc etc etc......... Quite spected for any other type of museum, where is the relation to a chocalate museum, we don't know.
Do we see in the inner spaces something that complements the outer spaces and you get the point of a chocalate museum NOT.!!!!!!

nindya · July 23, 2009

i agreed with Sana said, coz this is a museum for chocolate but it loose the taste of its chocolate.. too bad.. not as my expected..

HamLëT · July 14, 2009

Emilio....
all your words are BS, i mean...how can you say that about Rojkind, if he is one of the best young architect/designer in the whole world...his work is awesome for me, I'm very impressed in the way of he sees the architecture and how he applies those great materials, the unfolded forms of this building are very interesting, and obviously the time of construction, if you don´t know...he had has only two and a half months to develop this museum. the Red Alebrije, as we known in Mexico...

well, maybe you guys are very excited with Willy Wonka's Chocolate factory...but..only in the movies!!!

mark · July 14, 2009

finishes are boring, could have gone crazy with a chocolate museum! This building is interesting. Could change the finishes and function of it and it would be amazing, but not suited for a chocolate museum...id like to see how they resolved the structure. very interesting in that regard

Berg Lim · July 14, 2009

Like the shape. But, where's the exhibit?

Anyone?

xavier · July 14, 2009

actually this is a nestle chocolate pavillion, it takes you to the factory where the actual chocolate is
, its not like theres chocolate covered walls and everythings edible

fl!p · July 14, 2009

similar to agora theater by UN STUDIO?

three zed · July 14, 2009

i'm sorry, but i don't get one thing i keep reading in several posts. the "not being enough like chocolate" thing.
this is not a generic-no-purpose museum. it's not even any milka-cadbury-lindt-whatever museum. it's a nestle museum. ever had one? a nestle bar has bright red wrapping paper that is crisp white on the inside. and the corners always get wrinkled, as i imagine the polygon modeling was trying to imitate.
i'm not stating my opinion as to whether symbolism that obvious is a good thing in architecture. i just think it's clearly present, it's right in your face, and i don't get the "where is it?" comments.
this museum is a display case for a single brand, and it's deeply branded. simple.

Suresh · February 14, 2012 06:07 PM

Agreed with Three Zed !!

JDcarling · July 26, 2010 09:08 PM

Thats what I'm talking about!

http://www.globalpackagegaller...

Joel Mexico · July 14, 2009

When we all talk about "chocolate inspiration", well, at least what I mean, is that I expected some kind of relationship between the function and the form or materials, or colors, not precisely a ghery-esque chocolate-bar-wrap, or something like that.

It's just that when you've seen Oriol Balaguer's boutiques in Barcelona and Tokyo, well, what you see is what you get!!

Of course, Nestle is not Balaguer, but is bigger, and wealthier, and expected something different...

David Basulto [tricky] · July 13, 2009

I attended a lecture by Michel Rojkind, and I was impressed by how he told the story on how fast they completed this building.

cad · July 13, 2009

To design a building for chocolate, one must imagine what chocolate really wants to be,.....like......a Cadbury Creme Egg........yum

Lucas Gray · July 13, 2009

I love chocolate. However, Nestle is just gross. I mean I wouldn't eat it if it was free!

That being said, this building is nice and I could see how one might argue it is based on the folds of a candy wrapper with the bright colors and all. However the inside is just so sterile. I agree with all the comments above that this doesn't really relate to the product or the production process and would not spark the imagination of children visiting this factory. It could make for a cool dinner club or something.

William Bell · July 13, 2009 10:57 PM

"Nestle is just gross" Humm?

Julio Ramirez Bruna · July 13, 2009

It could be a museum for any other kind of exhibition..... I don't know if the you should include the chocolate aroma or shelves full of it.,, in the building... there is not either, any other approach towards the matter of the building... perhaps shouldn't be a methapor to the object-chocolate itself... but instead other qualities...( It could definitely be a house or a clinic... or any other kind of museum ).... In my opinion there is not approach or intention to make a relationship with the programmatic layout.
It remainds me that sort of candywraps.... maybe that is.... Cannot figure out....
If I think in the binary relationship between chocolate and a multi-diagonal-walled-building....or maybe is just me hehe.

David · July 13, 2009

are you kidding guys? i wonder how a building is supposed to look like a chocolate:) or remind you of chocolate, or be a metaphor of chocolate!!!
as to this project, i recognize a very familiar polygon modeling method...

sana · July 14, 2009 07:04 AM

haven't you seen Charlie and the chocolate factory!!!

Joel Mexico · July 13, 2009

I really don't think this was intended to be The First Chocolote Museum in Mexico, but a generic building, for a generic program, or even have the impression this building has an total indifference towards its program and function... not even a glimpse of "chocolate inspiration" here...

StructureHub Blog · July 13, 2009

Chocolate isn't the first thing that comes to mind (the walls aren't even brown), but the building's great. Even the exterior cladding, which is more budget-minded - and not what you'd expect on a similar American version of the building - is well used. As time goes by, it should maintain its freshness pretty well.

JT · July 13, 2009

I agree with Nikola's postscript. Although the project's form is quite interesting, I find the form to be unnecessary. I wish the form can reflect the fact that it's a chocolate museum (even the first one in Mexico). It's not that I don't like formal projects, but I do wish that the architects find some sort of inspiration from the intended program of the building.

jw · July 13, 2009

not too sure what origami and these notions of folding have to do with chocolate. the closest connection relating back to nestle and the product is in the theatre room... but that isn't even architectural. putting all aside, for a two and a half month time frame, this project seems to be executed well. i love the extra layering of the tube lighting on top of the bare white folded walls--- brings more depth into the space.

Nikola · July 13, 2009

There is no ramp for people (kids) on wheelchair. So, that "record time" is negative aspect for this project. The form is impressive, but not everyone can experience it.

P.S. When I was kid I have been visiting chocolate factory several times. The biggest drama was the aroma of the fresh chocolate, butter, cocoa...
I didn't care what kind of space I was passing through.

Heli · July 13, 2009 05:57 PM

yessssssssssss the smell of chocolate...I don't like this project because it simply doesn't target the chocolate, how are kids suppose to have fun in this building? running underneath of it? there is one interior shoot that looks kind of bluish with a door at the end, any comments about it? kind of odd.

sana · July 13, 2009

and yeah what happened to the nestle guys

sana · July 13, 2009

im sorry but not in my wildest dreams could i ever have guessed that this was a chocolate museum. did the architect never taste chocolate in his life! the museum looks and feels cold.unlike chocolates the feel warm and happy and like ones in love or something.

F C ATOCK · July 27, 2010 03:20 AM

Well my friend, obviously you don't know that the chocolate its from Mexico, actually its the "Nahuatl" word XOCOLATL "Sour coccoa drink", so what you people know about chocolate, please make a smart comment...
If you do not know just focus on architecture.
Have a nice day.

JDcarling · July 26, 2010 09:12 PM

Read the post below from: Three Zed

JDcarling · July 26, 2010 08:46 PM

I think it references nestle packages.

http://www.globalpackagegaller...

Tom · July 13, 2009

Intresting building, shame that its for Nestlé.

JDcarling · July 26, 2010 08:45 PM

It amazing that Nestle would do somthing like this.

···

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