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  3. Video: "Chemical Brothers 'Velodrome' - London 2012 by Crystal"

Video: "Chemical Brothers 'Velodrome' - London 2012 by Crystal"

Video: "Chemical Brothers 'Velodrome' - London 2012 by Crystal"

The Chemical Brothers composed a song entitled “Velodrome”, for which Crystal has created a three minute animated sequence promotional video to match its heart-pounding rhythms. Played in the Velodrome before every session, the video inspired by Hopkins Architects’ design, shows the venue as never before, literally pulsating with excitement.

“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”

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Cite: Daniel Portilla. "Video: "Chemical Brothers 'Velodrome' - London 2012 by Crystal"" 09 Aug 2012. ArchDaily. Accessed . <http://www.archdaily.com/261990/video-chemical-brothers-velodrome-london-2012-by-crystal/>