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  6. GOOGLE’S NEW SUPER HQ / PENSON

GOOGLE’S NEW SUPER HQ / PENSON

  • 01:00 - 1 August, 2012
GOOGLE’S NEW SUPER HQ / PENSON
GOOGLE’S NEW SUPER HQ / PENSON, Courtesy of PENSON
Courtesy of PENSON

Courtesy of PENSON Courtesy of PENSON Courtesy of PENSON Courtesy of PENSON +8

  • Architects

  • Location

    Covent Garden, Covent Gardens, London, Greater London WC2E 7BB, United Kingdom
  • Project Managers

    CBRE
  • Contractor

    Parkeray
  • Area

    0.0 ft2

From the architect. One of Europe’s leading interior design and architecture studios PENSON has delivered Google’s new super HQ at Central Saint Giles, Covent Garden, London. The 160,000sq.ft HQ covers an amazing variation of floors including the Main Reception, a Lala Library, Gymnasium, Cafés & Restaurants, a Town Hall and many other trinkets all with long reaching panoramic views of London’s skyscape. It’s simply awesome.

Courtesy of PENSON
Courtesy of PENSON

CSG brings Google’s sales and other departments nearer to their clients. This interior is at the opposite end of the spectrum to PENSON’s other recent release of the Google Engineering HQ at Victoria, which incidentally caused quite a stir globally for its visual affair with the “Space Odyssey’s” and “Starship Enterprise’s” of this world. CSG is a hybrid version of a London Townhouse, with things like woolly living rooms or granny flat floors with roof top gardens at its pinnacle.

Courtesy of PENSON
Courtesy of PENSON

Through very shrewd change management and PENSON’s strategic workplace ethos, highly commercial headcount statistics have been achieved. There are 1250 desks & 1250 meeting chairs or collaboration seats, within a floor area that is no different to any other. Whilst walking through PENSON’s workplace inventions such as Secret Gardens, Allotments, Google Green, Google Park & Grannies Flat, you realise that these shrewd commercials are beautifully disguised. Effectively PENSON has developed a master-piece of cohesion between visual fun, unique un-themed concepts and commercialism that other organisations should look at very closely indeed.

Courtesy of PENSON
Courtesy of PENSON

The next touch of genius is that this scheme hasn’t involved a massive spend since intelligent use of materials and the excellent use of space contributes heavily towards the overall impact. This approach, combined with special touches of prioritised spending such as the bespoke submarine type “noise-tight” doors with “Do Not Turn to Open”, bring a big splash of light-hearted quirkiness. The space is “eco-massive” too. It is a few pegs short of LEED Platinum. It uses a very high content of reclaimed or recycled materials to great effect and complies with Google’s own Red List, which is highly tuned towards removing all of the nasty ingredients in materials through the use of many water based products. The space even smells healthy. Timber floor boards, with Eco plywood perimeters and tooth converging floor finishes together will age with time, which is another shrewd aspect showing that PENSON has specified the space to improve with age and use to develop its own patina.

Courtesy of PENSON
Courtesy of PENSON

The allotments are something that we’ve not heard of before in offices. Well, especially on a ninth floor level. However these are little mini tubs, made from certified IPE timber which will age from a deep rich colour to a silvery maintenance free finish in time. Googlers have put their name onto a waiting list to get their allotment. Rules are rules, so if someone doesn’t maintain their allotment they will be removed and the next person on the waiting list gets their chance. Its brilliant using root vegetables and herbs as a past-time at work whilst aiding internal collaboration. Who will win this year’s largest marrow contest we wonder?

Courtesy of PENSON
Courtesy of PENSON

The Secret Gardens are also amazing. These are little private booths in a sun trapped balcony space, which create a special looking, yet densely seated area for those commercials. The booths seat one to four Googlers with a real box hedge wall to create privacy and to act as a wind/sun shield. Googlers will be competing to work in this space on their laptops on Google’s wireless.

Courtesy of PENSON
Courtesy of PENSON

The Secret Gardens are accessed from the main café space through little concealed garden gates. They also connect with Google Park, which is a huge garden area also on a sun-trapped balcony. The café again looks non-commercial; it sucks in sky blue from above via water based paint to ceilings, draws in light and fun atmospheres from the park outside. It adopts a kind of “granny flat” retro, come dated feel which is surrounded by real hedge against the backdrop of London. It’s a fantastic space. Of course the journey continues. The Google Green is an interior space which looks out across the Secret Gardens and joins the café, Town hall and small desking area. This space is flexible, as it can be used for “All Hands” meetings, one-to-one slouching in cool Moroso couches, or can be used to entertain large groups of Town Hall guests whilst on their lunch or coffee breaks. Flexibility is also something that this space reveals across the board.

Courtesy of PENSON
Courtesy of PENSON

The Town hall has a capacity to showcase two hundred guests in a fully velvet curtained hall, with open exposed ceilings, a massive Video Wall, amazing acoustics and hi-fi capabilities. This space has been placed in the heart of the floor connecting to the Main Reception with a gallery of artwork and trinkets. Glittery walls splashing huge Union Jacks also help to celebrate the UK whilst adding an economical finish that looks amazing whilst being water based. The Gymnasium has some of the best views across to the south, and provides very quirky shower, change and massage facilities, with a cool Bikedry which provides hanging space for bike gear to air and dry for one’s return commute. This invention has also proved highly popular. A dance studio not only assists in flexibility but also in Googlers health and fitness at work. The shower block is painted in an incredible illuminous orange paint that whacks you with a slap of energy.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "GOOGLE’S NEW SUPER HQ / PENSON" 01 Aug 2012. ArchDaily. Accessed . <http://www.archdaily.com/259151/googles-new-super-hq-penson/>
Read comments

50 Comments

Thomas Walser · October 14, 2012

"One of Europe’s leading interior design and architecture studios PENSON..." Are you serious Archdaily???

TEKERO · August 24, 2012

Meie mõnusate vaipade tootja Object Carpet sisustas Google uue Londoni peakontori. Tulemus paistab olevat... http://t.co/WgRiPLiX

OBJECT CARPET · August 23, 2012

One of Europe’s leading interior design and architecture studios PENSON has delivered Google’s new super... http://t.co/SEXe8X9Y

Origin Bifold Doors · August 13, 2012

Google&#39s offices in Covent Garden have allotments for employees. I may have to raise the question! http://t.co/5guQgwLt

Arthur Griffith · August 10, 2012

Google’s New Super HQ / PENSON | ArchDaily http://t.co/Xl9XQ3fY

maria bortell · August 10, 2012

Google&#39s new super HQ in London -http://t.co/YC1YjQbj #playusdesign #publicspaces

pinkIRIS · August 09, 2012

it&#39s quite interesting.
Google’s New Super HQ / PENSON | ArchDaily http://t.co/BvFfuqKB ?? @archdaily

Maged Butter · August 09, 2012

Google’s New Super HQ in #London by PENSON http://t.co/P2nzRWBw #interior #architecture

Bertie Whitley · August 08, 2012

Google’s New Super HQ / PENSON http://t.co/Fjlitjq6 #architecture

AllAboutDoor&Windows · August 08, 2012

Again with the fancy schmancy offices! We give you... Google, the posh London version: http://t.co/tMBls2Hr #architecture #design

DoorandWindowParts · August 08, 2012

Again with the fancy schmancy offices! We give you... Google, the posh London version: http://t.co/XeRaP06o #architecture #design

Tobias Vebel · August 07, 2012

“@auchenberg: Google London&#39s new super HQ looks stunning. Great work by PERSON. #google http://t.co/5SnegcHq ” <- Fucking awesome!

Jeppe Andersen · August 07, 2012

Google’s New Super HQ / PENSON | ArchDaily http://t.co/rpzvpzMm via @archdaily

Mikkel Marius W. · August 07, 2012

Google London&#39s new super HQ looks stunning. Great work by PERSON. #google #architecture

http://t.co/MC4t9mrE

Kenneth Auchenberg · August 07, 2012

Google London&#39s new super HQ looks stunning. Great work by PERSON. #google #architecture

http://t.co/MC4t9mrE

The Almanac · August 07, 2012

http://t.co/2zcnjVdq @sabsjt_says

SaBadawi · August 06, 2012

??? ???? ?????? ?? ???? ? ????? ???? ????
Google’s New Super HQ / PENSON | ArchDaily http://t.co/woidFwNd via @archdaily

The Almanac · August 06, 2012

http://t.co/2zcnjVdq < @yummeemummee84 look at that link. NOW

Ralph Kent · August 06, 2012

"The next touch of genius" blah blah blah. Archdaily - you should think about editing some of these submissions and not just putting them straight out as they are emailed to you. Its just verbose PR. I always think the audience should be the judge of genius, not the originator of the work.

JK · August 14, 2012 09:01 PM

Good point, it seems that every "high-end" office these days touts to be next-gen by making all their offices tech enabled and covering them in different wall papers (or in this case padded walls)

Stefan Rademan · August 06, 2012

Google’s New Super Headquarters in London http://t.co/WQSlmrZJ

Patric@Dalply · August 06, 2012

Inspired Places - Google’s New Super HQ London / PENSON | ArchDaily http://t.co/AeseVlZt

RoyalPlaza on Scotts · August 04, 2012

Google’s New Super HQ #architecture http://t.co/4dvJELxc

Who Dat Consulting · August 03, 2012

Google’s New Super HQ / PENSON http://t.co/3w7gaZF2

From, The World · August 03, 2012

Dear ArchDaily,

The fact that the office is in London does not define it as a "Super" HQ.

zoomstudio · August 03, 2012

Google’s New Super HQ / PENSON | ArchDaily http://t.co/FkX7AxtT vía @archdaily

Alice Corovessi · August 03, 2012

#Google’s New Super HQ in #London http://t.co/jUB3EUB1 via @archdaily

Nabyl Farizi · August 03, 2012

Google’s New Super HQ http://t.co/D1rSIy7Q

amanda kobeshimi · August 03, 2012

looks like d venue from an austin powers movie RT @amandakobeshimi @ArchDaily http://t.co/Y3tat8NS

Judy Ngao · August 03, 2012

#Google&#39s new super headquarters at Central Saint Giles, Covent Garden, #London http://t.co/KeSG6sJ9 #Architecture #InteriorDesign

Shivani Soni · August 03, 2012

Wouldn&#39t mind at all if I got a studio as such! Google’s New Super HQ/PENSON: http://t.co/M63Sji8U @ArchDaily http://t.co/jfNkqWYt

Vincent Marjes · August 03, 2012

DANG. Google&#39s London HQ is sheer bananas. B.A.N.A.N.A.S. http://t.co/6qTTTPyq

Zainab Gaafar · August 03, 2012

Google’s New Super HQ / PENSON | ArchDaily http://t.co/UzBAbb91 via @archdaily

Salih Kanat · August 03, 2012

Google&#39?n Yeni Super HQ / Penson | ArchDaily http://t.co/bt3u9AI6 @archdaily arac?l???yla

Peter Yesawich Jr. · August 03, 2012

Google&#39s offices in London designed by PENSON Group are beautiful - http://t.co/vpghRBsL

Ned A. Steinman · August 02, 2012

Check out amazing Google offices in #London. Wow #architecture http://t.co/i0BEkpDm

David Romero Carmena · August 02, 2012

Google&#39s new HQ in London. Amazing. / Las nuevas oficinas centrales de Google en Londres. Increíble. http://t.co/PQlkkmRl

jukulikiaka · August 02, 2012

I see a lot of padded walls #justsaying

amanda kobeshimi · August 02, 2012

RT @ArchDaily: Google’s New Super HQ / PENSON http://t.co/3K1vsmSs #architecture

W Amy · August 02, 2012

I am eager to know more about PENSON.

||trash-collector|| · August 02, 2012

Google’s New Super HQ / PENSON | ArchDaily http://t.co/Ux1x1vK0 via @archdaily @redstone777 Home sweet home ...

François Chardon · August 02, 2012

Google’s New Super HQ by @PENSONgroup | ArchDaily http://t.co/dF2NVzCq #London #CoventGarden

marcel blattner · August 02, 2012

Looks like a hotel: Google’s New Super HQ / PENSON http://t.co/Br5b9ENi via @zite #google

People Engineering · August 02, 2012

Google’s New Super HQ / PENSON: Architects: PENSON
Location: Covent Garden, Covent Gardens, Lond... http://t.co/WCiOk4x0 Chech this out!

Roel Smelt · August 02, 2012

An idea for http://t.co/UIU1lrUB HQ - RT @ArchDaily: Google’s New Super HQ / PENSON http://t.co/yvRB43iK #architecture

Michelle Mouton · August 02, 2012

Google’s New Super HQ / PENSON http://t.co/Fjlitjq6 #architecture

Daniel Yahya · August 02, 2012

Google’s New Super HQ / PENSON http://t.co/Fjlitjq6 #architecture

Hussein Rashid · August 02, 2012

Google’s New Super HQ / PENSON http://t.co/aSwwunT3 #architecture #google #cool

Who Dat Consulting · August 02, 2012

Google’s New Super HQ / PENSON http://t.co/Fjlitjq6 #architecture

___________________3 · August 02, 2012

Google’s New Super HQ / PENSON http://t.co/Fjlitjq6 #architecture

fdsaji jiofdsa · August 02, 2012

The Town hall has a capacity to showcase two hundred guests in a fully velvet curtained hall,

···

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