Our overall planning concept by K/R Architects is composed of three interrelated parts. First, their intention is to create exhibits that define the Urban Constellation Museum of Contemporary Architecture (UC-MoCA) as an institution that consistently reflects and promotes contemporary urban culture. Second, architectural exhibits should educate through experience which is the most effective and memorable way to reach multiple audiences. Thirdly, their goal is to develop our planning concept in such a way that it harmoniously respects the importance of the historic industrial shed, the requirements of the definitive program and the architect’s concept design documents. More images and architects’ description after the break.
A Window to the World .One of the key elements of our planning concept is that the Museum of Contemporary Architecture should be a cultural space that is open and inviting to all. While it’s primary audience will be the people of Hangzhou, we believe that UC-MoCA must address both national and international audiences in addition to local ones. In our view, a successful exhibition design will serve to introduce the world of contemporary architecture to Hangzhou and vice versa: to introduce Hangzhou to the world of contemporary architecture.
