Brazilian Pavillion for Shanghai Expo 2010 / Fernando Brandão

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AsBEA (Brazilian Association of the Offices of Architecture) and APEX (Brazilian Agency of Promotion of Exports and Investments) have announced the winning project to represent Brazil in the Shanghai World Expo 2010. Architect Fernando Brandão won with a design based on the “Pulsing Cities” of Brazil. The inverted parenthesis on the facade represent that pulsation.

The structure will feature recycled wood painted green which will be leaned on a metallic structure. You can find more information here (in Portuguese). More images after the break.

 
 
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callmecritical says:

bleh!

 
# June 11, 2009 at 12:38
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arqbr says:

Como arquiteto brasileiro:
-eu lamento!!!

 
# June 11, 2009 at 12:42
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Adonai says:

Ridículo!

 
# June 11, 2009 at 12:47
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zn says:

uuffff.where’s the architecture?

 
# June 11, 2009 at 12:51
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mathias says:

almost as bad as the dutch pavilion! Who approves these horrible projects!!

 
# June 11, 2009 at 13:00
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    lagranha says:

    Unfortunally Mathias – THINGS HERE ARE NOT EXPOSED OR SHOWED IN PUBLIC!!!!!!!
    Pure politics!!!!!

    S

     
    # August 27, 2009 at 16:43
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Balkan says:

aaaargh! what a crap!

 
# June 11, 2009 at 13:06
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Sabrina says:

I’m embarrassed for them… this is not architecture!

 
# June 11, 2009 at 13:08
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fran says:

No es por nada, pero yo con 20 minutos en sketchup hubiese sacado mejores imágenes.

Triste el llevarme esa imagen de brasil habiendo tan buenos arquitectos en esa tierra… Donde están Marcio Kogan, Mendes da Rocha, el mismo Niemeyer. Triste el ver esto habiendo visto las obras de los anteriores.

 
# June 11, 2009 at 13:11
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Lasse says:

Not that I like the building, but the idea has very much substance if taken as far as it goes.. Imagine a building about interagtion between strangers with football and architecture as medium. Not that i ever been there but I imange that would give a little taste of the spirit in brazil..
Of corse the national team would play there at the opening:)

Instead it’s a UGLY lump featuring a crapy exhibition with a layout like a teenagegirl’s horse-magazine..

 
# June 11, 2009 at 13:14
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PanamArq says:

WHAT!? I was expecting more from Brazil, this is sad, sad, sad :-(

 
# June 11, 2009 at 13:29
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Lu says:

Meu deus! Sai da arquitetura! Não é para você!

Why do you guys publish this stuff!

So bad! He must be ashamed! Im sorry for him…

 
# June 11, 2009 at 13:57
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    Roberto says:

    Cheira roubadinha.

     
    # August 26, 2009 at 11:23
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elver says:

Pretty…………..

 
# June 11, 2009 at 13:57
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elver says:

Ugly………..

 
# June 11, 2009 at 13:58
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MJ says:

Jesus F***ing Christ!
This is as bad as it gets…

 
# June 11, 2009 at 14:22
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wtf! says:

é isso então que temos pra mostrar?

v-e-r-g-o-n-h-a

 
# June 11, 2009 at 14:23
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Robert says:

I like the big sign. This is a pavilion for Brazil yeah?

So I am skeptical as the other posters. May I ask what people from Brazil would like to see represent them at the Expo? Can I also how you would reflect this in a pavilion design?

 
# June 11, 2009 at 14:24
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Palau says:

no….

 
# June 11, 2009 at 14:44
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Terry Glenn Phipps says:

This looks like a RAID product with all of those little ants milling about.

 
# June 11, 2009 at 14:56
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I’m pretty sure this guy didn’t study at AtelierMaterial…

 
# June 11, 2009 at 15:02
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Dear readers. I want to inform you that there´s a big controversy in Brazil because of this project. The competition for this project was restricted, and was kept very low until this announcement.

We are all aware of the excellent work that old architects and young practices have been doing in Brazil, and I´m pretty sure that an open competition would have turned out way better.

 
# June 11, 2009 at 15:18
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MRV says:

es horrendo, parece trabajo de kinder… si el proyecto es una porqueria.. por lo menos que hagan unos buenos renders…

 
# June 11, 2009 at 15:19
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viniruski says:

Looks like the rainforests they clearcut, eliminating the planet’s primary source of oxygen.

 
# June 11, 2009 at 15:19
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    Leonardo Ximenes says:

    viniruski, the planet’s primary source of oxygen is sea plankton.

    Now, this is a sad, shameful project. It’s probably the result of improvisation, bad management and loose ethics, so rampant in that contry…so glad I moved out of there!

     
    # November 30, 2009 at 14:06
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Robert says:

David- Who would you suggest should design the pavilion?

 
# June 11, 2009 at 15:35
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thomas says:

David thanks for the update…Good to hear there’s an uproar in Brazil over this horrendous project.

 
# June 11, 2009 at 15:41
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Robert,

I´m my opinion, I think it should be an architect selected through an open competition.

But on a personal aspect, I wish that competition was awarded to MMBB (Milton Braga, etc), SPBR (Angelo Bucci) or Grupo SP (Alvaro Puntoni). These Sao Paulo practices have been doing a good work in the last few years, and they are very good going back and forth working together, establishing a local scene. And in that sense, I think they can deliver something that is closer to the brazilian architecture heritage.

 
# June 11, 2009 at 15:42
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:] says:

Esta proposta de “arquitetura” está totalmente de acordo com a identidade visual da copa do mundo de 2014, ou seja: Para um projeto gráfico abaixo da crítica, um espaço igualmente ruim.
Parece até que não temos profissionais para resolver este problemas com a categoria necessária. O Design e a Arquitetura brasileira não mereciam nada disto.

 
# June 11, 2009 at 16:01
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Reger says:

I Guess Brasil run over the budget (cause the soccer world championship 2014) for the pavillion and this is the best they could do.
Maybe they should contract an architect for the design.

 
# June 11, 2009 at 16:08
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Reger,

As I stated before, this has nothing to do with the budget.

 
# June 11, 2009 at 16:09
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Nando says:

I’m really ashamed. Brazil has better architects than this one. For sure, much better projects didn’t win the competition.

 
# June 11, 2009 at 16:15
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jnb2 says:

angelo bucci would have rocked it… too bad brazil doesn’t see the benefit of open competitions…

 
# June 11, 2009 at 17:41
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Opium says:

Se é para isto…mais vale ficarem pelas novelas.

 
# June 11, 2009 at 18:22
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Thiago Beck says:

Triste, muito triste

Sad, very sad… I think a 1st year student could do way better…

 
# June 11, 2009 at 19:12
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Reger says:

Tricky. I know, was ironically.

 
# June 11, 2009 at 19:12
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ZipZap says:

it look like a huge cage for wild animals, and much worst applying green archiecture in a wrong sense. for me, to scale how good/bad is this from 1-10 as 10 is the best i say it will be 2 for the effort.

 
# June 11, 2009 at 20:39
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zina says:

brazilian people are ashamed of this project.
there wasn´t an open competition.
the project was made by a friend-of-authority architect.

 
# June 11, 2009 at 20:41
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Andre Gope says:

sad, very sad.
i repeat: “brazilian people are ashamed of this project.
there wasn´t an open competition”…

 
# June 11, 2009 at 23:22
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As brazilian architecture student, just one word came to my mind:

SHAME

 
# June 12, 2009 at 00:24
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M. says:

I came to see the comments because I hated the project, and I am glad to see I’m no thte only one. Although it’s a shame to be glad for that: wouldn’t it be better to have an architecture that reflects the competence of Brazilian’s architects? Sure it would.

I didn’t know this was a closed competition: why is that? Do someone knows? What happens now? We keep this crap or there’s gonna be some re-evaluation?

 
# June 12, 2009 at 03:09
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jamie says:

That’s about as weak as it gets

 
# June 12, 2009 at 08:29
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It was an closed competition with 65 offices included. But with a crazy dead-line ( just 10 days), only 10 architects joined.
It was a process and project mistake.
sad

 
# June 12, 2009 at 10:44
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muglio says:

Simply DISGUSTING!!!

 
# June 12, 2009 at 11:12
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Ralf says:

Any student can make a better project, this “building” is awful.

 
# June 12, 2009 at 15:16
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cado says:

WTF is this?

 
# June 12, 2009 at 17:19
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Sabrina says:

If you look at the website of this “architect” it gets worst…hauihiuahi

oh dear…

 
# June 13, 2009 at 07:16
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carbone says:

LAMENTÁVEL

 
# June 13, 2009 at 16:59
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Rick says:

A “closed” competition, 65 offices invited, a complex program, 10 days to deliver… and, still, 10 offices did it, providing this “thing” as a winner!! In my country, I would be expelled from the architects’ association only by agreeing to participate. Considering that these unethical conditions were defined by the Brazilian Association of the Offices of Architecture, it’s revolting. It’s a shame for Brazilian Architecture. I don’t dare to imagine how the other 9 projects looked like…

 
# June 14, 2009 at 18:38
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Luciano says:

Realmente tem algo muito estranho nessa “competição”, aí…
Que desastre!
O Brasil tem representantes MUITO melhores.

There is something really, really strange in this “competition” (as you refer)…
What a disaster!
MUCH better architects could have represented Brazil in Shangai.

 
# June 14, 2009 at 23:31
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Germano says:

Aposto que foi o orçamento mais barato apresentado.
Nessas horas tenho vergonha da arquitetura brasileira.

 
# June 17, 2009 at 17:24
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Those neatly aligned chairs are going to be all over the place!

 
# June 18, 2009 at 10:43
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Izabel says:

Nobody is happy with this project. We are still waiting for official position of our institute of architecture. You can check the debate at (in Portuguese):
http://concursosdeprojeto.org/2009/05/22/concurso-expo-xangai-2010-br/
I also invite you to read a text I wrote about pavilions and competitions:
http://concursosdeprojeto.org/2009/05/28/pavilhoes-de-exposicoes-e-concursos-licoes-a-aprender/

 
# June 18, 2009 at 10:49
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TomC says:

Se é para entregar um projeto de mão beijada para alguém que seja no mínimo alguém capaz. Os pavilhões para essa expo em geral estão bem ruins, e esse esta na briga pelo titulo.

 
# June 24, 2009 at 23:21
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DaN says:

Meu Deus, o q houve com Oscar Niemeyer, Ruy Ohtake, Vilanova Artigas, Paulo Mendes da Rocha ?
enfim…
Deplorável apresentação brasileira no EXPO WORLD 2010!

 
# June 26, 2009 at 10:15
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Afonso Carlos S. Barroso says:

Essa picaretagem foi longe demais. Raras vezes vi algo tão medíocre num ´´concurso´´. Isso não é arquitetura, é um deboche, uma afronta à nossa inteligencia. Acho que a ASBEA e a APEX foram fazer um negócio da China e esqueceram do resto. It sucks!!!!!

 
# July 18, 2009 at 08:14
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Carol says:

HORRIBLE`!

 
# August 23, 2009 at 16:57
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Tomy says:

Nossa que horror!!! como q 1 projeto desse ganha??
This Crap Bag is not qualifyed to represent Brazil

 
# August 23, 2009 at 22:18
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DZR says:

infelizmente, no brasil temos de lidar com esse tipo de pessoa, que não tem nada a acrescentar profissionalmente com uma ar

 
# August 25, 2009 at 17:45
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Mariana says:

as a brazilian student of architecture i must say this is a major let down.

what were they thinking when creating/aproving this…

 
# August 25, 2009 at 18:21
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robledo duarte says:

Cara, porque não foram na lata de lixo no niemeyer e pegaram qualquer coisa, com certeza seria muito melhor do que isso aí.
they could go to the niemeyer’s trash can to pic anything. Certainly better than this stuff…

 
# August 25, 2009 at 20:06
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    It is a shame, a country as Brazil, emergent, rich in the culture, and the poor in the knowledge, the architecture of this pavilion, if exists some, simply remembers to me, samba, Futbol and Mulata.
    It´s a pity, because Brazil its not represented by this crap.

     
    # August 25, 2009 at 20:24
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TA NA HORA DE COMEÇAR A PROJETAR!

POR FAVOR, ALGUÉM DA UM FIM NESSES CARAS!

 
# August 26, 2009 at 08:50
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Andre says:

Is it just a joke to keep the real project secret?:-P

 
# August 26, 2009 at 09:49
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Gera says:

As a brazilian architect working abroad I am sad to see such kind of a “poor samble of building” which represents the brilhant brazilian architecture, recognised all around the word, in this event like the Shanghai Expo 2010.

 
# August 26, 2009 at 12:38
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Hugo says:

Olhem o site desse coitado…O que que ele está fazendo ai?!!

 
# August 26, 2009 at 14:53
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Heitor says:

For those not used to brazilian pratices of so called ‘competitions’ this smells like what we call “maracutaia”, façade competition, business between friends. It´s sad to say, but this isn´t uncommon here.

 
# August 27, 2009 at 10:45
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DANNYD says:

the idea and renderings make sense.

 
# August 29, 2009 at 13:19
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Andron says:

Clear example of Another wasted oportunity.

Andrade Morettin, MMBB, Puntoni, Studioparalelo and SPBR would be good options to develop an excelent project in Brazil.

Its Really a shame.

 
# August 30, 2009 at 23:40
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Elizabeth says:

Speechless!!!!

 
# August 31, 2009 at 02:04
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rapha says:

marmelada hein….!

 
# September 9, 2009 at 09:19
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antonio corredor says:

please take it out!!!

im brazilian and i feel ashamed

 
# October 19, 2009 at 13:24
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Anderson (junior architect) says:

Guys, I am Brazilian and I am currently working in Shanghai. The idea is fair but the outcome is just mediocre. Brazil has much more to show than only jungle and poorness. Hope somebody can correct this pavillion design in time. Do you guys have any contact of the approving institution in Brazil?

 
# November 16, 2009 at 22:45
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    Sergio says:

    I think this a political message , jumgle, ethanol, warming glow ETC. this is not the best biulding but i rescued the main idea.

     
    # May 5, 2010 at 13:51
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naiMAD ARG says:

So after looking at a few projects i decided to stop looking at them its nothing but disappointment who ever picked the winners for each individual country has no idea of cultural background within their country. I think the projects were poorly chosen by those who played to be jurors. After all, architecture is absurd…

 
# December 1, 2009 at 15:19
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André Figueiredo says:

I’m brazilian and I need to say that this’ a shame for me and my fellow countrymen. It’s a terrible project by general agreement. How much did this Fernando Brandao (bleh!) paid for ASBEA to turn into a winner? I think this a little bit suspect.

 
# January 8, 2010 at 23:11
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Ryou says:

I guess there’re many beautiful things in Brazil and they don’t put it to this. It’s a big disappointment.

 
# February 7, 2010 at 00:43
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    Mica says:

    People, I think the Angelo Bucci, MMBB shoud be better choise to do this, because they love to do box’s projects!!!! And Only this.

     
    # April 23, 2010 at 17:28
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HAG says:

http://www.arqfebra.com.br/

ohh god, why you people allow thes guy to buld those unspeakable things??

and for renowned companies??

i just, simply, dont understand

 
# April 12, 2010 at 21:51
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Matheus says:

:(
As a Brazilian and as an architect I am really disappointed about this project!!!

 
# April 26, 2010 at 08:07
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Camilo Kolomi says:

As a Brazilian architect I must to make it clear to other countries:

1- Due to their political influence the ASBEA – Brazilian Association of Architectural Firms is the responsible for the Brasilian Pavilion instead of the IAB – Institute of Architects of Brazil

2 – The ASBEA has organized an internal competition between its members and the project selected was the Fernando Brandão, coincidentally vice presidente of the organization.

3 – The explanation about the cost is ridiculous, the Brasilian Pavilion will cost 70 million dollars with all the costs involved. With more 9 millions we have the Canadian Pavilion.

4 – Considering that the project does not receive the adequate allocation we have a reason to believe that the country should cancel their participation at the event rather than expose your architecture to ridicule

5 – But, as we are speaking of Brazil, certainty no one associated office of ASBEA would give up an easy dollar bill paid with public money, even if it is to present one of the most grotesque projects that have already been executed on behalf of this country.

 
# April 26, 2010 at 08:15
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Raissa Monteiro says:

This so-called “architect” simply covered his lack of talent with a bunch of pieces of green wood.
The parenthesis are a lame excuse, there’s no concept, no internal space quality, no creativity, among other BASIC elements that are essencial in any architecture project. As a student I find myself incredibly disappointed with this ‘new’ generation of brazilian architects. Who am I supposed to be inspired by?! Seems like we’re still stuck in the 70/80′s…

 
# May 20, 2010 at 14:50
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Adriana says:

…and that is considered the best of what Brazilian architects can produce….so disappointing!!

That only strengths the decision I took some years ago…
I’m glad I am not part of this dirty-political-world anymore!!

 
# May 20, 2010 at 17:28
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1:35 PM Feb 5th

Até a Latvia(?!?!?) tem um pavilhão (http://bit.ly/9473Mn) melhor que o do Brasil (http://bit.ly/2lvF7T)

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4:58 PM Apr 24th

@Bianchini85 já xinguei o projeto em outra oportunidade hahhah http://tinyurl.com/lhsjyc

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9:30 PM May 6th

Reading: "Brazilian Pavillion for Shanghai Expo 2010 / Fernando Brandão | ArchDaily"( http://twitthis.com/47pg72 )

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9:27 AM May 12th

Só eu fiquei envergonhado pela tragédia que é o pavilhão brazuka em Shangai, miagente? http://bit.ly/9QwHrQ

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