Restaurant La Ville de Pins / BANG by MIN

© Jungwoo Choi

Architects: BANG by MIN (Sae Min Oh)
Location: Gangnam-gu, , Korea
Project Team: Changwook Kwak , Hyunduck Yoo
Project Area: 305.67 sqm
Completion: 2011
Photographs: Jungwoo Choi

‘La Ville de Pins’ is a French Restaurant Remodeling project in Sinsa-dong, Gangnam-gu, which is the hottest district at metropolitan area in the city of Seoul, Korea.

© Jungwoo Choi

‘La Ville de Pins’ means a pine village in French. A pine village is situated in the heart of Gangnam in Seoul. This building boasts of its white figure among the surrounding monotone buildings. It looks like an isolate island and also looks remarkable through the inter-space of alley. The space composition of this building reflects the client’s wish to make customers experience French dinner easily without any burdens. Its space concept also reflects the new food culture named ‘Le Fooding’ on its center. Fooding is a compound word of ‘Food’ and ‘Feeling’, and tells the whole feeling produced by the combination of food, style and atmosphere. La Ville de Pins provides Le Fooding in order that the customers can enjoy French food in the more casual and popular atmosphere.

© Jungwoo Choi

This two-story brick building had built in 1980s. The most important thing in remodeling this old building was to create a space harmonious with the surroundings and to attract the eyes. I thought that the conciseness might tell the message more strongly in the age when the extraordinary designs are rampant formatively and visually. Therefore, I designed this space only with white color and shapes of extremely moderated straight line on the whole.

© Jungwoo Choi

I also wanted to express the spatial harmony of East and West. I think Eastern spaces follow the world of harmony and have the more delicate components, while the Western spaces follow that of control and order. I wanted Korea and France with the concepts different from each other to strike the balance between them and to be one as another world. I created a story of this space by making the sequence of spatial components and expressing the concept with design. In particular, I arranged pine garden, cafe and restaurant in shape of ‘L’, through which people inside can look out, and people outside can look in. New scenery becomes to flow successively in the interior space.

© Jungwoo Choi

It is said that spaces of Korea are the culture of ‘room’. Korean intend to form the intimacy in the closed space rather than the wide open space. I attempted to create such a space of Korea at this project. I divided the spaces naturally by differentiating their levels even on the same floor. Outside garden, white cafe on the first floor, orange&purple area, and restaurant for small meeting on the second floor are divided by the differentiated levels. The differentiation of levels produced the sequence of space.

Plan

White color to dominate the whole space is moderate and concise, and makes some emptiness. The emptiness of this space becomes the background filled with people’s figures and behaviors. The golden, orange and purple mosaic tiles symbolize the programs of this space against the white color. Golden area more public than other areas becomes a cafe for diverse uses and accesses. Orange area is the neutral semi-public space, and purple area is the most private space. On the second floor, natural wood and black chandelier show the programs different from those of the first floor.

View this project in Google Maps

* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Restaurant La Ville de Pins / BANG by MIN" 31 May 2012. ArchDaily. Accessed 24 Oct 2014. <http://www.archdaily.com/?p=239559>
  • http://sj sj

    잡지에 나온거 보고 기대하면서 가봤었는데 손님이 한명도 없었습니다.그래서 그다음에 근처갈일이 있을 때 다시한번 봤는데 역시나 손님이 없었습니다.사진에서 봤을 때는 참 멋있다고 생각했었는데 실제로 가보니 많이 차갑고 편하다는 느낌이 덜하더군요..디자이너의 생각도 중요하지만 손님을 끌어드리지 못하는 디자인은 이 레스토랑을 얼마 못가 문을 닫게 만들겠지요..

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  • Yj

    -

  • Yj

    흔히 볼 수 있는 일반적인 공간데코레이션이 아닌 건축적 인테리어여서 특별하다고 생각했었는데 여기서도 보게 되네요! 얼마전에 피아제 런칭쇼도 갖고 그 외 모임들도 많은 것으로 알고있습니다. 우리나라에 이런 고급스러운 레스토랑이 없기 때문이겠죠… 전 하얀 저택에 초대받은 기분이라 너무 좋았습니다!

  • vahid torabi

    nice interior

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  • sinta novagia

    i really like the main concept of this restaurant. brilliant idea. love this