“Step Inside a Creative Mind” Installation / Prodigium

Courtesy of

Held during the Fashion Industry Days, the “Step Inside a Creative Mind” installation by Prodigium allowed young designers to showcase their most intimate thoughts (their collections) and bring them to life for the public. It was up to the architect to design a highly flexible open space, where young designers would set up shop and random people could wander around and shop. A space that was inexpensive yet “hip” enough to attract passers-by that might be interested in fashion. The dome as a starting point reminded the architect of a giant head emerged in the vast plateau on the main square, and he felt that the dome should sub-serve as a beacon instead of merely a confinement of the exhibition space. More images and architects’ description after the break.

Courtesy of Prodigium

The dome’s obvious resemblance with a bald human head, lead the architect to believe that the only way to brake the paradigm around domes as being dull,bleak and boring was to distance himself from the obvious. It called for something bald and the over sized pair of dark RayBan sunglasses were just what the dome needed.

Courtesy of Prodigium

With that the dome became an archetype of a male fashion designer and correlated wonderfully with fashion, while unraveling an even more meaningful idea around the idea of an over sized designer head with a cool pair of sunglasses. Now with the dome clearly representing the designers, the passer by was given an intimate opportunity to step inside the dome, as it was almost the same thing as letting you step inside their minds to see their ideas., only materialized.

Courtesy of Prodigium

Aftermath: People queuing outside only to take a peek inside, with the dome quietly exchanging views with the passers by, tourists anxiously clicking their cameras, grandma and grandpa seeking shelter from the sun, teenagers posing in front., it was almost magical and it was almost as if they where here all along bringing joy, and amazement.

Cite: Furuto, Alison. "“Step Inside a Creative Mind” Installation / Prodigium" 24 May 2012. ArchDaily. Accessed 30 Oct 2014. <http://www.archdaily.com/?p=237012>
  • akirp

    …inspiration in PRADA’s models