Moodwall / Studio Klink and Urban Alliance

Media architecture collective Urban Alliance has recently finished the Moodwall: a 24 meter long interactive light installation in Amsterdam.

The Moodwall is situated in a pedestrian tunnel and interacts with people passing by, improving the atmosphere in the tunnel and making people happy and feel less unsafe.

The interactive urban wallpaper is built out of about 2500 leds behind a ribbed semi-transparent wall. The curves in the wall make it less suitable for grafitti and improve the visibility of the content for the side.

The resolution is horizontally stretched so the images of the screen are better for the side so people are stimulated to watch the screen from outside the tunnel. This prevents the tunnel to become a hang-out spot.

The Moodwall is a pilot project for a 70 meter long media wall proposal by (in collaboration with Daan Hartoog) which won a competition for ideas to improve the public space of the social unsafe area of the Amsterdam Bijlmer.

Urban Alliance is a collaboration of:

Studio Klink (architecture and design)
Illuminate (interactive lighting and video content)
Cube (building and development)

The Moodwall was designed by Jasper Klinkhamer () in collaboration with Remco Wilcke (Cube), who was also responsible for the construction. The content was developed by Hans van Helden and Matthijs ten Berge of Illuminate in collaboration with artist Matthias Oostrik and students of the dutch art academy HKU.

Images by Thomas Anneson & Roel van Lanen

Cite: Saieh, Nico. "Moodwall / Studio Klink and Urban Alliance" 28 May 2009. ArchDaily. Accessed 22 Aug 2014. <>


  1. Thumb up Thumb down 0

    archichitecture that makes you want to dance ?
    Architecture ? well some kind of piece of Art

  2. Thumb up Thumb down 0

    It’s a kind of a high tech graffiti… this one is not particularly beautiful…

  3. Thumb up Thumb down 0

    I find this a very nice idea. Well executed,very abstract and even poetic. Nevertheless isn’t there an obsession with filling every little inch of todays cities with things,objects,lights,publicity etc…cities need quiet places,dark and abandoned places,badly iluminated places and dead spaces…The day you can’t find a dark enough space to take a public piss,or embark on a sexual deviant encounter or take your drug of choice will be a very sad day.All that said i maintain that this is really original and a great idea.

  4. Thumb up Thumb down 0

    Livens up a dead space, successful in my books, who knows, mught even keep hobos off the drugs as it looks pretty psychedelic!

  5. Thumb up Thumb down 0

    This is more art than architecture.

    @theDude… more like gives the drug addicts something to look at ;)

  6. Thumb up Thumb down 0

    this sentence is soooooo funny:

    “The Moodwall is situated in a pedestrian tunnel and interacts with people passing by, improving the atmosphere in the tunnel and making people happy and feel less unsafe.”

    this installation makes people happy? that is one bold statement.

  7. Thumb up Thumb down 0

    the world needs more stuff like this. there are too many blank walls and too many advertisements. ill take abstraction and colour above these things anyday

  8. Thumb up Thumb down 0

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