Moodwall / Studio Klink and Urban Alliance

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Media architecture collective Urban Alliance has recently finished the Moodwall: a 24 meter long interactive light installation in Amsterdam.

The Moodwall is situated in a pedestrian tunnel and interacts with people passing by, improving the atmosphere in the tunnel and making people happy and feel less unsafe.

The interactive urban wallpaper is built out of about 2500 leds behind a ribbed semi-transparent wall. The curves in the wall make it less suitable for grafitti and improve the visibility of the content for the side.

The resolution is horizontally stretched so the images of the screen are better for the side so people are stimulated to watch the screen from outside the tunnel. This prevents the tunnel to become a hang-out spot.

The Moodwall is a pilot project for a 70 meter long media wall proposal by Urban Alliance (in collaboration with Daan Hartoog) which won a competition for ideas to improve the public space of the social unsafe area of the Amsterdam Bijlmer.

Urban Alliance is a collaboration of:

Studio Klink (architecture and design)
Illuminate (interactive lighting and video content)
Cube (building and development)

The Moodwall was designed by Jasper Klinkhamer () in collaboration with Remco Wilcke (Cube), who was also responsible for the construction. The content was developed by Hans van Helden and Matthijs ten Berge of Illuminate in collaboration with artist Matthias Oostrik and students of the dutch art academy HKU.

Images by Thomas Anneson & Roel van Lanen

 
 
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tchouah says:

archichitecture that makes you want to dance ?
Architecture ? well some kind of piece of Art

 
# May 28, 2009 at 07:26
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Lucas Gray says:

Love it. Great idea for underpasses which are often dead spaces in a city.

 
# May 28, 2009 at 10:12
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Bo Lucky says:

It’s a kind of a high tech graffiti… this one is not particularly beautiful…

 
# May 28, 2009 at 11:21
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Opium says:

I find this a very nice idea. Well executed,very abstract and even poetic. Nevertheless isn’t there an obsession with filling every little inch of todays cities with things,objects,lights,publicity etc…cities need quiet places,dark and abandoned places,badly iluminated places and dead spaces…The day you can’t find a dark enough space to take a public piss,or embark on a sexual deviant encounter or take your drug of choice will be a very sad day.All that said i maintain that this is really original and a great idea.

 
# May 28, 2009 at 11:50
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Opium says:

oh yeah by the way…great scenario for a coldplay video.

 
# May 28, 2009 at 11:57
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theDude says:

Livens up a dead space, successful in my books, who knows, mught even keep hobos off the drugs as it looks pretty psychedelic!

 
# May 28, 2009 at 12:04
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INawe says:

This is more art than architecture.

@theDude… more like gives the drug addicts something to look at ;)

 
# May 28, 2009 at 12:14
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pedro falé says:

watch the video…

http://www.youtube.com/watch?v=hr1VopbCWOI

 
# May 28, 2009 at 12:25
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INawe says:

The video shows how pretty cool it is… but its still just art. :P

 
# May 28, 2009 at 14:07
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2MACoff says:

И на ДИСКОТЕКУ…

 
# May 28, 2009 at 14:55
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pablo cid barraza says:

this sentence is soooooo funny:

“The Moodwall is situated in a pedestrian tunnel and interacts with people passing by, improving the atmosphere in the tunnel and making people happy and feel less unsafe.”

this installation makes people happy? that is one bold statement.

 
# May 29, 2009 at 09:10
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i really enjoyed it… on the other hand it gives me many idea for my M.A Thesis..
tnx

 
# May 29, 2009 at 10:55
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jerrem says:

the world needs more stuff like this. there are too many blank walls and too many advertisements. ill take abstraction and colour above these things anyday

 
# June 3, 2009 at 13:34
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Luana Suciu says:

what’s your mood? http://bit.ly/bvkGG

 
# June 27, 2009 at 15:50
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Love this http://bit.ly/bvkGG

 
# July 31, 2009 at 03:16
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Moodwall http://bit.ly/bvkGG

 
# July 31, 2009 at 03:17
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This is rather lovely, a Moodwall in Amsterdam that reacts to passers by – would be nice to see a movie of it in action http://bit.ly/EdE5q

 
# June 28, 2010 at 12:21
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Mark Milic says:

RT @appliedworks: This is rather lovely, a Moodwall in Amsterdam that reacts to passers by – would be nice to see a movie of it in action http://bit.ly/EdE5q

 
# June 28, 2010 at 12:32
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The Dutch: Even their streets are nightclubs. http://is.gd/d8gzC (via @_struct)

 
# June 28, 2010 at 20:58
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Moodwall: really nice "anti hang-out spot" from the media architecture collective "Urban Alliance" http://bit.ly/9SImg6 (via @infosthetics)

 
# June 29, 2010 at 09:08
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what a lovely idea for combining public space with media architecture http://bit.ly/EdE5q

 
# June 29, 2010 at 10:11
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Moodwall: the interactive wall http://is.gd/daqYD

 
# June 30, 2010 at 16:54
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Thanks for the excellent writing. It is nice to finally read someone that can entertain with words.

 
# December 23, 2010 at 12:49
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My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be really appreciated!

 
# June 17, 2011 at 07:00
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3:57 AM Jul 11th

Moodwall http://bit.ly/bYf0KI #interactive #installation

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3:59 AM Jul 11th

RT @monsieurmorris: Moodwall http://bit.ly/bYf0KI #interactive #installation

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12:47 PM Jul 13th

You ever have any of those days when the world's a little gloomy and all you need is fresh air? Going on a walk… http://fb.me/EuTl0Fv8

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3:46 PM Jul 21st

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