Architectural Photography: Floriade 2012 World Horticultural Expo / Thomas Mayer
From now until October 7th, the southeastern Netherlands city of Venlo will be hosting the Floriade 2012 World Horticultural Expo. Covering 66 hectares, the expo invite visitors to experience nature in a variety of ways through the creation of five unique themed worlds. Wandering through wooded areas, the visitors discover each world and all they have to offer.
Swiss architectural photographer Thomas Mayer has shared with us images of unique pavilions and structures found throughout the expo. Each innovative pavilion is meant to educate and inspire. Continue after the break to view the Floriade 2012 pavilions.
Visitors are greeted by the 70 meter-high Floriade icon known as The Innovatoren and designed by the former Chief Government Architect Jo Coenen. After Floriade 2012 concludes, the building will become part of Venlo GreenPark – an innovative business park focused on sustainability, innovation, logistics, knowledge transfer and market orientation.
Before Villa Flora becomes home to the companies of Venlo GreenPark, the 30 meter-high glass buildings will host the changing flower and plant exhibition. It is referred to as “the greenest office in the Netherlands”, setting the standard with Cradle-to-Cradle philosophy.
Find more information about the Floriade 2012 World Horticultural Expo here.