Jenni Kayne boutique / Standard

Architect: Standard
Location: West Hollywood, Los Angeles, USA
Architect in charge: Jeffrey Allsbrook
Constructed Area: 223 sqm
Project Year: 2007
Photographs: Benny Chan

The former warehouse space, transformed via a series of sustainability-minded choices and an aesthetic programme that is minimalist yet comfortable, announces its presence on Almont Drive with a glowing glass corner above a foating display window.

Standard partner Jeffrey Allsbrook worked with Jenni Kayne to create the debut retail venue for her growing collection of clothing for women, and a range of her favorite contemporary and vintage jewelry, accessories, books and furnishings. Behind iron gates, a vestibule leads through -clad doors into the interior of the brick and building. Spacious and spare, with new interior walls positioned to layer the building’s 2400 square feet into a series of light-flled display rooms, the store settles comfortably into this neighborhood of art galleries. The new store brings to the retail clothing experience the clarity and openness of a gallery setting combined with the texture and comfort of a modern California home. The store’s simplicity also makes it a fexible setting for Jenni’s store to grow and change over time.

Jenni Kayne’s desire to make earth-friendly choices aligned with Standard’s design ethos, and together Allsbrook and Kayne made material and concept decisions with a commitment to sustainability, as well as to the quality of the environment inside the store. The transformation of the space includes the installation of bamboo casework, recycled cotton insulation, and fuorescent lighting, as well as the use of low VOC (volatile organic compound) fnishes. The existing building’s materials are salvaged and tied back into the design. The concrete foors, ground and stained black, provide a dramatic backdrop for vitrines of brass, glass and bamboo. Steel beams, left unfnished, combine with new cedar slats to form a canopy over white and wood-paneled walls. The building’s brick perimeter walls have been exposed on the interior and painted white, acknowledging the structure’s rough character while softening the space and heightening its luminosity.

Cite: "Jenni Kayne boutique / Standard" 19 May 2009. ArchDaily. Accessed 25 May 2015. <>
  • Tim

    Boring project mate

  • Alex

    I like it. I felt happy to see the detail drawings,and how they are following the USD convention: the call outs, the section and detail tags showing in which sheet the drawing’ll be located, as if I would be the one doing the drawings. I have to confess I miss this, I worked in California before moving to central Europe and I also worked in South America for some years: each company, each consultant, even each draftman among the firm has his/her own way of drawing. This is a nightmare for team work, I have to spend the first month in the office just creating a sheet template for my new company and explaing people what xrefs are used for.

  • Izzz

    I love the corner of building – simple shop window and the the signboard! The interior unfortunately shows nothing exciting – dull floor, traditional usage of wood. No claw.

  • Ulises

    I like this, old school practice. A nice intervention, rational solution and pragmatic logic. Our world need a lot of this. Congratulations to Standard.

  • iris

    really amazing that the bamboo can be used in such way…..! we have years of experience in bamboo home decor , as we know that usually people use it in the tea salon or the china style coffee shop in the touring area.

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  • Lone

    Lots of promise on the outside. Nice material blend on the inside (Cool brick walls and rod iron vs warm bamboo and brass), but the interior flow is dull and forgettable. No landmarks, nothing to hold your attention, nothing that alter repetition. The only thing breaking the library quality silence in this environment is high heels on concrete and bored sales people sighing.

  • trimtab21

    OMG! Woof! Did I just wake up in 1961?

  • Steel building

    The use of steel in your construction will be very helpful in the future as steel combined with any other building material provides strength and durability…

  • Frank646

    Yikes, it’s evident that there are people that haven’t visited Southern California before or spent much time there. The decor of this store harkens back to the mid-century modern design that a huge part of the area. It reminds me a Richard Neutra case-study house frankly. I’m betting that half the design element of this store is the flooding of sunlight they get all day long on a daily basis, something Western Europeans probably aren’t accustomed hence the misunderstanding of this design as dull.