If you are an Apple fanatic and architecture lover you should pick up this book. CLOG publication is filling a niche that has been created by the hyperspeed of digital media. “In the deluge, excellent projects receive the same fleeting attention as mediocre ones.” CLOG slows things down by exploring a single subject from multiple viewpoints, and “on paper, away from the distractions and imperatives of the screen.” This book offers an in-depth look at the development of Apple’s brand of architecture. Mixed into the in-depth look is an amusing four page collection of one sentence quotes from architects and critics about the new Apple Headquarters. Here are a couple: Eric Owen Moss says, “Internal courtyard could be magic, a new world for adventurous kids only, like going out the back of the CS Lewis/Narnia closet.” Mark Goulthorpe asks, “Sphincter?” Jacob van Rijs says, “I love the garden miss the bite…” and J. Mayer H. laments, “So disappointing…”
010 Zeitgeist is Immortal 012 Steve’s Garage 014 Grounding Modernism in the Myth of Steve Jobs 016 Eichler Idyll 018 Apple Stores Worldwide 020 Location, Location, Location 022 Introducing the Revolutionary New Apple Store 024 Indexing Apple 026 Deviant Facades 028 Unique and Unusual 030 Storefronts 038 An Architecture of Nothing 040 A Case for Second Drafts 041 The S Factor 042 Collision 044 The Architect 046 Two Kinds 048 Storefront Symmetry 050 Patent Pending 052 Patenting Monumentality 054 A Fruit of the Modern 056 The China Syndrome and Apple’s Glass Architecture 058 The Arrested Development of Apple’s Glass Architecture 060 Time for the iWall 061 The Glass Revolution 062 Heroic Ordinariness 064 Duck, Duck, Duck, iPod! 066 Acres of Innovation 068 Apple Campus 074 In One Sentence 078 Free Association 080 Information Technology and the Irrelevance of Architecture 082 Apple de Janeiro 083 The Second Coming? 084 The Circle as Symbol 086 Contemplating the Circle 088 A New Meaning for “Home Office” 090 Scale Comparisons 094 Monumentality Simplicity 096 Back to Ectopia-Apple Design and Futurist Classicism 098 iMausoleum 100 Feedback Loops 102 Closed and Open: The Apple Paradox 104 Apple Bite 106 Reaching for the Past: Apple’s Headquarters as Capitalist Nostalgia 108 Object-Oriented 110 Utopia, Technology, and Architecture 112 Apple Design: Not Science Fiction but Fact 114 Eroticity-Apple’s New Urban Matrix 116 The Anti-Apple 118 ApplE-Waste 120 Zombie Brands, New Blood, or Poisoned Apples 122 Close Encounters in Cupertino 2 124 An Interview with Ronald Wayne 130 Contributors 134 Image Credits 136 Storefront Index 140 Responses re: Apple
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