Video: Redbull New Headquarters / Sid Lee Architecture

Above is a video of the Redbull New Headquarters in Amsterdam designed by Sid Lee Architecture. Their main goal was to combine the almost brutal simplicity of an industrial built work with Red Bull’s mystical invitation to perform. In the architecture, they offer, nothing is clearly set; all is a matter of perception.

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Cite: Alison Furuto. "Video: Redbull New Headquarters / Sid Lee Architecture" 30 Jan 2012. ArchDaily. Accessed . <>