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  1. ArchDaily
  2. Projects
  3. Houses
  4. Thailand
  5. Apostrophy's
  6. 2011
  7. Billboard House / Apostrophy's

Billboard House / Apostrophy's

  • 01:00 - 24 January, 2012
Billboard House / Apostrophy's
Billboard House / Apostrophy's, Courtesy of  apostrophy's
Courtesy of apostrophy's

Courtesy of  apostrophy's Courtesy of  apostrophy's Courtesy of  apostrophy's Courtesy of  apostrophy's +37

  • Architects

  • Location

    350, Khanna Yao, Bangkok 10230, Thailand
  • Project Year

    2011
  • Photographs

    Courtesy of apostrophy's

From the architect. The “House Prototype” Design competition for “Baanlaesaun Fair 2011” was hosted by Baanlaesaun Magazine the 17-25 December, 2011 at Challenger Hall, Muang Thong Thani.

Courtesy of  apostrophy's
Courtesy of apostrophy's

This year Apostrophy’s the synthesis server, Thai multi-disciplinary design firm won the competition. We considered “Billboard house” the perfect combination between O.D.M. (Outdoor Media), the representative of “Capitalism” and “House” the basic need of human being.

Courtesy of  apostrophy's
Courtesy of apostrophy's

Billboard house inspired form the progression of the capitalism that contributes higher competition on advertising media especially O.D.M (Outdoor Media) which are located around the big cities separately. Sometimes their huge structure causes the visual pollution or harms the neighbor accidentally. However they are still be used in advertising industrial because of several advantages as following.

Plan
Plan

1.The Variety of Technique

O.D.M has been developed all the times that consequence a variety of technique to serve the client’s need

Trivision – it is the combination of 3 billboards by slicing a billboard into 3 faces which each face can rotated and create a new image.

Wallscape – it is the combination of a building and billboard

LED Board – it is the combination of LED screen and billboard

Transit Advertising – it is the combination of vehicle and billboard

Courtesy of  apostrophy's
Courtesy of apostrophy's

2. The Variety of O.D.M size and platform

Courtesy of  apostrophy's
Courtesy of apostrophy's

O.D.M. can categorize into 4 groups by its size S, M, L, XL depend on the objective or the budget of the client

S - Street Advertising and Poster; the smallest and cheapest platform

M - Mobile Billboard and Transit Advertising; the moveable platform

L - House Advertising; the combination of house and billboard

XL - Bulletin Billboard; the standard platform and Wallscape; the combination of high rise building and billboard

Design Element

The main component of standard Billboard house is composed by a trailer base as a moveable base for 3 storey house within the billboard structure. For the exterior first side of its façade is composed with trivision billboard. It can change the image on both sides that make it as a kinetic façade create a different pattern on both side of the house. For another side is composed by Thai style blending iron which normally found in house of a big city. This blending iron can be moved and create a different pattern. And up to the top is covered with solar cell roof as a main energy source for the house.

Courtesy of  apostrophy's
Courtesy of apostrophy's

For the interior space, the aim of our design is to utilize all space sufficiently. For the first floor is designed for a living space including a set of home theater, pantry, bathroom and terrace. Next is the second floor is more private, designed for bedroom which has the storage under the bed platform and working area on the mezzanine. Both floors are linked with the stair which utilized underneath space for storage and also a big void to create double volume space and also the set of hydroponic plant on the handrail for the main source of food.

Sketch
Sketch
Cite: "Billboard House / Apostrophy's" 24 Jan 2012. ArchDaily. Accessed . <http://www.archdaily.com/201675/billboard-house-apostrophys/>
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36 Comments

? #not to get upset · February 29, 2012
Andrew Jung · February 29, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/dw2ShsV4 via @archdaily

Vincent Dogat · February 18, 2012

interesting concept for providing housing with billboards. great design. what are your thoughts? http://t.co/gj1QMsdN

Stephanie · February 06, 2012

living in a billboard? kinda cool --> Billboard House / Apostrophy’s | ArchDaily http://t.co/dtjdQOjZ via @archdaily

Ali Lozoff · February 05, 2012

Wow, fascinating idea. Too bad it will never catch on. http://t.co/2Hm9lmMP

Pamela R · February 05, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/igTi17cn via @archdaily

Michelle Olfindo · February 05, 2012

Billboards as living spaces http://t.co/w785jr5I

Kaye Olfindo · February 05, 2012

Billboards as living spaces http://t.co/w785jr5I

Nicole Fichera · February 05, 2012

New kind of urban housing: billboard house? http://t.co/y267Qata via http://t.co/NiQwO20w

AllAboutDoor&Windows · February 03, 2012

A house within a billboard? http://t.co/45dq9yAr via @Archdaily #architecture #interesting

Pierre Choppin · February 01, 2012

#Archi Habiter un panneau publicitaire (part2)? Billboard House / Apostrophy’s | ArchDaily http://t.co/QJOSEHAe via @archdaily

bxlrio · January 29, 2012

#Archi Habiter un panneau publicitaire (part2)? Billboard House / Apostrophy’s | ArchDaily http://t.co/QJOSEHAe via @archdaily

Margaret · January 29, 2012
Andrea Ruffini · January 28, 2012

What do you think about The Billboard House by Apostrophy’s architects... http://t.co/x4b36HOf

Andres Felipe Parra · January 27, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/ESeWWr2h vía @archdaily

Alexandre Guilbeault · January 27, 2012

Billboard House / Apostrophy&#39s http://t.co/1AaL8sfD #architecture #design

Victoriya Gencheva · January 26, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/h9J5Xpl3 via @archdaily

arquiRED Mexico · January 26, 2012

RT| Billboard House / Apostrophy’s: Courtesy of Apostrophy&#39s
Architects: Apostrophy’s
Location: Bangk... http://t.co/5ilnke93 @archdaily

Travel Writer · January 26, 2012

RT| Billboard House / Apostrophy’s: Courtesy of Apostrophy&#39s
Architects: Apostrophy’s
Location: Bangk... http://t.co/HerMzqGS @archdaily

Alisha Patel · January 26, 2012

It&#39s a billboard, it&#39s a house! http://t.co/d6uH9oDr

Miguel Sanchez Leon · January 26, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/jL7M7JLw vía @archdaily

Erik Joya · January 26, 2012

Billboard House / Apostrophy’s: Courtesy of Apostrophy&#39s Architects: Apostrophy’s Location… http://t.co/0Ue16Opz

Santi Maggio Savasta · January 25, 2012

Billboard House / Apostrophy’s http://t.co/WoafinqB #Architecture #Architettura

A4D · January 25, 2012

M?ja rekl?mas stenda iekšien?- http://t.co/ncIKUxrI Ideja l?dz?ga k? uzvar?t?jiem lietuviešu konkurs? optimista m?jai- http://t.co/cMMsaIs1

Travel · January 25, 2012

Very appropriate for Bangkok as the city is really kind of a billboard heaven..

Blight · January 25, 2012

Interesting project and very appropriate for Bangkok as the city is really a kind of a billboard heaven...

sam bonaventura · January 25, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/DhN8xLXL via @archdaily

Erick Fong · January 25, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/ny3hhEac via @archdaily

Carlisle · January 25, 2012

Billboard House / Apostrophy’s | ArchDaily#more-201675#more-201675 http://t.co/2p0hFVYZ via @archdaily worth a visit while in bangkok

Rodrigo Alba · January 25, 2012

"@rociosintwiter: “@ArchDaily: It&#39s a billboard, it&#39s a house! http://t.co/lSX1GRXn”/ arquitectura consumista, sabia, teníamos q patentarlo

Architype Connect · January 25, 2012

Billboard House / Apostrophy’s: Architects: Apostrophy’s
Location: Bangkok, Thailand
Project Year: 2011
Photogra... http://t.co/yaWVRIBs

Architype Review · January 25, 2012

Billboard House / Apostrophy’s: Architects: Apostrophy’s
Location: Bangkok, Thailand
Project Year: 2011
Photogra... http://t.co/OFBWjc2c

Hernán · January 25, 2012

Billboard House / Apostrophy’s http://t.co/sDrgpbip #architecture

Rocio Galan · January 25, 2012

“@ArchDaily: It&#39s a billboard, it&#39s a house! http://t.co/7ZCsdL5A” @RALBAK a que te recuerda???

EmaPeterPhotography · January 25, 2012

“@ArchDaily: It&#39s a billboard, it&#39s a house! http://t.co/l0vFTmI9”

André Amaral · January 25, 2012

Billboard House / Apostrophy’s | ArchDaily http://t.co/EN3ZhfQa via @archdaily

···

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