Nestlé Application Group Querétaro / Rojkind Arquitectos

Architect: Rojkind Arquitectos
Principal in Charge: Michel
Project Leaders: Agustín Pereyra, Paulina Goycoolea
Project Team: Moritz Melchert, Tere Levy, Isaac Smeke, Tomas Kristof, Francisco Gordillo, Andrés Altesor, Juan Pablo Espinosa
Program: Laboratories, Offices, Auditorium, Tasting area
Client: NESTLÉ
Nestlé Supervision: Flavio Guerrero, Cristian Moreno
Contractor: SLCI Engineer Jose Solis
Facade Engineering: VYCISA [Juan Pablo Casillas, Cybelle Hernandez]
Structural Engineering: Juan Felipe Heredia
M.E.P.: Quantum Design
Furniture: Esrawe Diseño / Arne Quinze
Carpets: Interface
Constructed Area: 700 sqm
Design Year: 2007
Construction Year: 2009
3D Massing: Juan Carlos Vidals
Landscape: Rojkind Arquitectos
Photographs: ©Paúl Rivera

A new building for Nestlé by Rojkind Arquitectos. After their impressive Chocolate Museum, they got the commission to design a new facility on the city of Querétaro, that includes laboratories, offices, and auditorium and a tasting area.

One of the design constraints came from the fact that the center of Querétaro was declared as World Heritage by the UNESCO on 1996. So, the new building was required to have a portico with arches. Rojkind faced this by re interpreting both the portico and the arches, by excavating a series of  intersected spheres from orthogonal buildings,  excavations which repeated conform an open and continuous space.

At first view the result of these complex shapes would have required digital fabrication, but a simple system of semi spherical domes made out of steel arches and rings allowed for an easy construction with local workers.

I saw this one during a Michel Rojkind conference back in October, when construction was just starting, it turned out to be a fast construction.

Cite: "Nestlé Application Group Querétaro / Rojkind Arquitectos" 14 Apr 2009. ArchDaily. Accessed 25 May 2015. <>
  • Lucas Gray

    This is a fun playful concept and leads to some great spaces. I like the bright yellow too.

  • roadkill

    teletubbies will feel right at home on this one… the guys are brave in picking such horrible yellow colour!

  • JuanLuisBurke

    Looks more like orange color to me, whichever though, I don´t think I like it… the chocolate museum they did for Nestle, that was not my cup of tea either.

  • HenryE

    Is not intresting but comic…..

    A very basic idea without intresting themas…..

  • small town

    looks like netherlands architecture…
    cold, singular, colored, abstract and bured.
    nmmm… i liked

  • bothands

    nice poche, man

  • Rodrigo

    Hey guys…it’s really atractive because querétaro is architectureless (in the contemporary sense)…by the looks like rojkind is one of the best young architects in Mexico…for me is the only one who mix architecture, function, creativity and feeling.
    He makes great forms and abstractions of the space…
    I love his works, and i’m very happy, ’cause one of them is here in querétaro…

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  • alucidwake

    i’ve been waiting to see this built! love it. its fun. playful.

  • El Mojado

    Only in Mexico, in a time like this, by a food corp. Rojkind is a bird dropping of the 90s. He’ll start cashing in on early 2000-ish luxury villa projects soon! Watch out!


  • Mr. Cheap

    Toyo itos curves go everywhere theese days. he reintroduced arcs in architecture, and now it is gonna be built everywhere. just google oslo central station spacegroup and you will se more of this, only without the colour and more pure structure.

  • MID

    Slices of orange should be eaten also from above the building

  • El Mojado

    LOL! (MID)

    This is the most absurd part:

    “One of the design constraints came from the fact that the center of Querétaro was declared as World Heritage by the UNESCO on 1996. So, the new building was required to have a portico with arches. Rojkind faced this by re interpreting both the portico and the arches, by excavating a series of intersected spheres from orthogonal buildings, excavations which repeated conform an open and continuous space.”

    You’re invited to a formal tuxedo ball and you arrive in a Karim Rashid-esque white and neon orange suit. Good luck pulling that off! Oh my, it’s Mexico, right, everything’s po$$ible (late 90s diva style is still possible in monsieur country).

    Should ARCHDAILY start editorializing a bit or should it be harder and harder with time to dig for the good stuff amidst the seasonal garbage?

    This can end up looking like a thrift store.


  • INawe

    Aside from the finishes on the building I do love the intended sectional qualities in the drawings. I think its an inventive solution to the design constraints presented.

    Thanks for the insight El Mojado.

  • jlbr

    Geez ElMojado!!!, you really do try to dismiss Rojkind and Mexico at the same time, even posting twice about it. What did they ever do to you?
    I cant say I’m a big fan of Rojkind, but hell, I do admire somebody who goes and does things differently.

    A lot of people here really like to dismiss other people’s work when they have not even built anything in their lives.

  • Rodrigo

    OH!!! what a mess guys…

    i agree with -jlbr- !!!!!

  • El Mojado

    Dear jlbr & Rodrigo,

    There’s no harm done anywhere, there are to main concerns I bring with at the moment, one related to Archdaily, the other the project.

    1.With regards to archdaily, I am questioning the actual editorializing of if you prefer, curatorial selection of the entries…I just came over a couple of projects including this one that make me askmyself if this blog, that has so efficiently posted excellent architecture, might somehow end up being like any city or like shopping in a thrift store: there is a lot of seasonal garbage of past years and you have to dig for treasure, which would be quite contrary to what Plataforma Arquitectura or this started up as.

    2.With regards to this project, google up queretaro, specially in regards to the quoted text about the historical “requirements” and well, you have to wonder just how did they get away with this. I’m pondering on Mexican politics, realities and cultural context (of a work, be it this one or whichever), in this case, the main objection to the apprehension of the work is simply my cynical response to my own pondering: through diva-esque emblematic branding of late-90s early 00s architecture. My critique is to both the relevance of the work discursively and to the immediacy of this type of language. So…since I’ve been there done that there, I argue.

  • armeyn

    feel nothing special for this project.. :(

  • Katsudon

    Ah? I’m surprised to see so much negative comments here. I like it very much! And i love this yellowish orange… probably because it remembers me Lego bricks color quite a lot hehe. And the finishes looks very nice that can make simple shapes awesome. No really, Nice job to me, although the text explanations from the architect sound a little simplist.

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  • jlbr

    I understand your critiques and arguments, and yes, that part about the “historical constraints” thing does not make sense for two reasons:
    1. I doubt this building is in the historical center, being an industrial building, I doubt it. Therefore, if it is not in the historical center, there is no constraint in the design, because buildings built outside a certain delimitation are not required to follow those constraints. Also, if you look at the pictures, the place seems to be located in an open area, not in the historical center of Queretaro.

    2. I think the text should have said that Rojkind was inspired by the colonial architecture of Mexico and Queretaro in particular, and thus re-interpreted that architecture by designing this building. Or so I am interpreting things… someone tell me I’m wrong.

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  • Franco


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