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  4. Nestlé Application Group Querétaro / Rojkind Arquitectos

Nestlé Application Group Querétaro / Rojkind Arquitectos

  • 01:00 - 14 April, 2009
Nestlé Application Group Querétaro / Rojkind Arquitectos
Nestlé Application Group Querétaro / Rojkind Arquitectos

Nestlé Application Group Querétaro / Rojkind Arquitectos Nestlé Application Group Querétaro / Rojkind Arquitectos Nestlé Application Group Querétaro / Rojkind Arquitectos Nestlé Application Group Querétaro / Rojkind Arquitectos +40

  • Architects

  • Architect

    Rojkind Arquitectos
  • Principal In Charge

    Michel Rojkind
  • Project Leaders

    Agustín Pereyra, Paulina Goycoolea
  • Project Team

    Moritz Melchert, Tere Levy, Isaac Smeke, Tomas Kristof, Francisco Gordillo, Andrés Altesor, Juan Pablo Espinosa
  • Facade Engineering

    VYCISA
  • Structural Engineering

    Juan Felipe Heredia
  • MEP

    Quantum Design
  • Furniture

    Esrawe Diseño / Arne Quinze
  • Program

    Laboratories, Offices, Auditorium, Tasting area
  • Client

    NESTLÉ
  • Contractor

    SLCI Engineer Jose Solis
  • 3 D Massing

    Juan Carlos Vidals
  • Area

    700.0 sqm
  • Project Year

    2007

From the architect. A new building for Nestlé by Rojkind Arquitectos. After their impressive Chocolate Museum, they got the commission to design a new facility on the city of Querétaro, that includes laboratories, offices, and auditorium and a tasting area.

One of the design constraints came from the fact that the center of Querétaro was declared as World Heritage by the UNESCO on 1996. So, the new building was required to have a portico with arches. Rojkind faced this by re interpreting both the portico and the arches, by excavating a series of  intersected spheres from orthogonal buildings,  excavations which repeated conform an open and continuous space.

At first view the result of these complex shapes would have required digital fabrication, but a simple system of semi spherical domes made out of steel arches and rings allowed for an easy construction with local workers.

I saw this one during a Michel Rojkind conference back in October, when construction was just starting, it turned out to be a fast construction.

Cite: "Nestlé Application Group Querétaro / Rojkind Arquitectos" 14 Apr 2009. ArchDaily. Accessed . <http://www.archdaily.com/19582/nestle-application-group-queretaro-rojkind-arquitectos/>
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27 Comments

TSH · December 17, 2011
Juan Pablo Mulet · July 13, 2011

Nestlé Application Group Querétaro / Rojkind Arquitectos | ArchDaily http://t.co/apnaKma vía @archdaily

Despeby Eva · August 09, 2010

Love this building http://tinyurl.com/cw88oh Very warm place thanks to the yellow (via @fabianome)

Queretaro Hotels · June 20, 2009

Your site and posts are very interesting ! Thanks for providing such a great resource. With so many junk sites out there it's refreshing to find one with valuable, useful information ! I'll be back to read regularly !
Thanks,
Jeanine

Franco · April 20, 2009

Boolean!

jlbr · April 16, 2009

ElMojado:
I understand your critiques and arguments, and yes, that part about the "historical constraints" thing does not make sense for two reasons:
1. I doubt this building is in the historical center, being an industrial building, I doubt it. Therefore, if it is not in the historical center, there is no constraint in the design, because buildings built outside a certain delimitation are not required to follow those constraints. Also, if you look at the pictures, the place seems to be located in an open area, not in the historical center of Queretaro.

2. I think the text should have said that Rojkind was inspired by the colonial architecture of Mexico and Queretaro in particular, and thus re-interpreted that architecture by designing this building. Or so I am interpreting things... someone tell me I'm wrong.

Katsudon · April 16, 2009

Ah? I'm surprised to see so much negative comments here. I like it very much! And i love this yellowish orange... probably because it remembers me Lego bricks color quite a lot hehe. And the finishes looks very nice that can make simple shapes awesome. No really, Nice job to me, although the text explanations from the architect sound a little simplist.

armeyn · April 16, 2009

feel nothing special for this project.. :(

El Mojado · April 16, 2009

Dear jlbr & Rodrigo,

There's no harm done anywhere, there are to main concerns I bring with at the moment, one related to Archdaily, the other the project.

1.With regards to archdaily, I am questioning the actual editorializing of if you prefer, curatorial selection of the entries...I just came over a couple of projects including this one that make me askmyself if this blog, that has so efficiently posted excellent architecture, might somehow end up being like any city or like shopping in a thrift store: there is a lot of seasonal garbage of past years and you have to dig for treasure, which would be quite contrary to what Plataforma Arquitectura or this started up as.

2.With regards to this project, google up queretaro, specially in regards to the quoted text about the historical "requirements" and well, you have to wonder just how did they get away with this. I'm pondering on Mexican politics, realities and cultural context (of a work, be it this one or whichever), in this case, the main objection to the apprehension of the work is simply my cynical response to my own pondering: through diva-esque emblematic branding of late-90s early 00s architecture. My critique is to both the relevance of the work discursively and to the immediacy of this type of language. So...since I've been there done that there, I argue.

Rodrigo · April 16, 2009

OH!!! what a mess guys...

i agree with -jlbr- !!!!!

jlbr · April 16, 2009

Geez ElMojado!!!, you really do try to dismiss Rojkind and Mexico at the same time, even posting twice about it. What did they ever do to you?
I cant say I'm a big fan of Rojkind, but hell, I do admire somebody who goes and does things differently.

A lot of people here really like to dismiss other people's work when they have not even built anything in their lives.

mikebrenner · April 16, 2009

Nestlé Application Group Querétaro / Rojkind Arquitectos - http://jijr.com/hd92

INawe · April 16, 2009

Aside from the finishes on the building I do love the intended sectional qualities in the drawings. I think its an inventive solution to the design constraints presented.

Thanks for the insight El Mojado.

Antti Paasivaara · April 16, 2009

http://tinyurl.com/cw88oh Nestlé's building by architect Rojkind Arquitectos

El Mojado · April 15, 2009

LOL! (MID)

This is the most absurd part:

"One of the design constraints came from the fact that the center of Querétaro was declared as World Heritage by the UNESCO on 1996. So, the new building was required to have a portico with arches. Rojkind faced this by re interpreting both the portico and the arches, by excavating a series of intersected spheres from orthogonal buildings, excavations which repeated conform an open and continuous space."

You're invited to a formal tuxedo ball and you arrive in a Karim Rashid-esque white and neon orange suit. Good luck pulling that off! Oh my, it's Mexico, right, everything's po$$ible (late 90s diva style is still possible in monsieur country).

Should ARCHDAILY start editorializing a bit or should it be harder and harder with time to dig for the good stuff amidst the seasonal garbage?

This can end up looking like a thrift store.

J.

MID · April 15, 2009

Slices of orange should be eaten also from above the building

Mr. Cheap · April 15, 2009

Toyo itos curves go everywhere theese days. he reintroduced arcs in architecture, and now it is gonna be built everywhere. just google oslo central station spacegroup and you will se more of this, only without the colour and more pure structure.

El Mojado · April 15, 2009

Only in Mexico, in a time like this, by a food corp. Rojkind is a bird dropping of the 90s. He'll start cashing in on early 2000-ish luxury villa projects soon! Watch out!

(What-ever).

alucidwake · April 15, 2009

i've been waiting to see this built! love it. its fun. playful.

Rodrigo · April 15, 2009

Hey guys...it's really atractive because querétaro is architectureless (in the contemporary sense)...by the way..it looks like rojkind is one of the best young architects in Mexico...for me is the only one who mix architecture, function, creativity and feeling.
He makes great forms and abstractions of the space...
I love his works, and i'm very happy, 'cause one of them is here in querétaro...

bothands · April 15, 2009

nice poche, man

Duc C. Nguyên · April 15, 2009

Nestlé Application Group Querétaro / Rojkind Arquitectos - http://tinyurl.com/cw88oh

small town · April 15, 2009

looks like netherlands architecture...
cold, singular, colored, abstract and bured.
nmmm... i liked

HenryE · April 15, 2009

Is not intresting but comic.....

A very basic idea without intresting themas.....

JuanLuisBurke · April 14, 2009

Looks more like orange color to me, whichever though, I don´t think I like it... the chocolate museum they did for Nestle, that was not my cup of tea either.

roadkill · April 14, 2009

teletubbies will feel right at home on this one... the guys are brave in picking such horrible yellow colour!

Lucas Gray · April 14, 2009

This is a fun playful concept and leads to some great spaces. I like the bright yellow too.

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