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  1. ArchDaily
  2. Projects
  3. Fast Food
  4. France
  5. Patrick Norguet
  6. McDonald's Interiors in France / Patrick Norguet

McDonald's Interiors in France / Patrick Norguet

  • 01:00 - 3 January, 2012
McDonald's Interiors in France / Patrick Norguet
McDonald's Interiors in France / Patrick Norguet, Courtesy of  patrick norguet
Courtesy of patrick norguet

Courtesy of  patrick norguet Courtesy of  patrick norguet Courtesy of  patrick norguet Courtesy of  patrick norguet +21

  • Architects

  • Location

    Villefranche-de-Lauragais, France
  • Architects

    Patric Norguet 
  • Photographs

    Courtesy of patrick norguet

McDonald's has put Patrick Norguet in charge of designing the new architectural identity for its restaurants in France. A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald's returning to its founding myth: familial fast food. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone. A return therefore to McDo’s DNA with this new interior design that Patrick Norguet, literally and figuratively, matches with getting back to roots.

Courtesy of  patrick norguet
Courtesy of patrick norguet

The plant metaphor, with its branching development, this root common to the brand and to the family, is transformed here into an architecture which is transversal and expansive: birch plywood takes root and branches out in the restaurant in order to create areas, functions and moods for different social requirements without compartmentalizing.

Courtesy of  patrick norguet
Courtesy of patrick norguet

This organic and functional furniture/architecture offers several possibilities, several eating choices from eating standing up for lone teenagers, alcoves providing privacy to family table service, a small revolution at Mc Donald’s with digital control terminals integrated into the base and distributed throughout the restaurant. Henceforth, a mother can settle with her offspring at a table, order from a nearby terminal and wait for the meals to be brought to the table.

Courtesy of  patrick norguet
Courtesy of patrick norguet

Patrick Norguet’s design, which as always hits the spot, uses contemporary white which he counterbalances with fun colours without falling for "toy" conventions like for example the storage elements with the painted metal boxes included in the base template. The luminous ambiance and the quality of the acoustics are exceptionally meticulous and offer customers a comfort which is rare today, whilst the quest for a certain radical nature is revealed through the choice of materials (plywood, sheet metal, concrete, etc.), tested in conditions of heavy passage to respond to the constraints of such a popular restaurant.

Courtesy of  patrick norguet
Courtesy of patrick norguet

The designer is using his "Still" metal chair for Lapalma for the seats with a new high stool version specially designed for the occasion. The ceramic floor also designed by Patrick Norguet for Lea Ceramica immediately lends a distinctive tone to the venue. These huge, ultra-slim 2 metre slabs break with usual visual conventions: warm and graphic without being carpet, they change our habits in terms of flooring to create a brand new typology.

Courtesy of  patrick norguet
Courtesy of patrick norguet

Piloted at the start of the year in the Villefranche-de-Lauragais restaurant 40 km from Toulouse, the concept was immediately appealing and spoke volumes. 6 restaurants are currently in the pipeline throughout France.

Courtesy of  patrick norguet
Courtesy of patrick norguet
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "McDonald's Interiors in France / Patrick Norguet" 03 Jan 2012. ArchDaily. Accessed . <http://www.archdaily.com/189754/mcdonalds-interiors-in-france-patrick-norguet/>
Read comments

71 Comments

Philip Downer · July 26, 2012

See what McDonald’s had designed for it&#39s interiors in France http://t.co/MRkeWnEl via @archdaily

interieurstyling · June 01, 2012

Wat krijg je als je Patrick Norguet inhuurt om het #interieur van MC Donalds in Frankrijk opnieuw te restylen........ http://t.co/nGiM1aXC

cchiller · May 17, 2012

http://t.co/yV1dNN6r cool mcdonald is cool

Maram Al-Qahtani · February 24, 2012

New #McDonalds #interior http://t.co/gfZUBiL0

Heba Al Kandary · February 19, 2012

“@eng_khalaf_moh: ????? ????? ????? ?????????? ??????

http://t.co/1IVCBzwT via @archdaily

Beautiful :)

#ksa #Architecture #design #decor

Omar.M. AL_BABTAIN · February 19, 2012

“@eng_khalaf_moh: ????? ????? ????? ?????????? ??????

http://t.co/1IVCBzwT via @archdaily

Beautiful :)

#ksa #Architecture #design #decor

????? ?????? · February 19, 2012

“@eng_khalaf_moh: ????? ????? ????? ?????????? ??????

http://t.co/1IVCBzwT via @archdaily

Beautiful :)

#ksa #Architecture #design #decor

Meshari Almurshed · February 19, 2012

“@eng_khalaf_moh: ????? ????? ????? ?????????? ??????

http://t.co/1IVCBzwT via @archdaily

Beautiful :)

#ksa #Architecture #design #decor

Eng Khalaf Aldawsari · February 19, 2012

????? ????? ????? ?????????? ??????

http://t.co/87C4plgj via @archdaily

#SAUDI #ksa #SaudiDesign #Riyadh #Architecture #design #decor

Frisca Susanto · February 19, 2012

http://t.co/EgeCLB52 - Mcd, like something out of a sci-fi movie

Atelier 880 · February 14, 2012
TheCreatorME · January 29, 2012

McDonald&#39s hiring designer Patric Norguet to redesign restaurants in France. Bad or fantastic idea? Photos look nice: http://t.co/erMfCdj4

Laniercreations · January 25, 2012
Danielly · January 10, 2012

Olha que super chic esse Mc Donald&#39s: http://t.co/dfrY2HP2 Tinha que ser na França!

Andorinha Voa Voa · January 09, 2012

McD do Futuro:) | ArchDaily http://t.co/UGM7BqJ8 via @archdaily

ebustosl · January 08, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/vOmxaWwz vía @archdaily

akmalzaidaan21 · January 06, 2012

RT @jdawgc McDonald’s Interiors in France / Patrick Norguet | ArchDaily http://t.co/95TpJJbE via @archdaily

jdawgc · January 06, 2012

McDonald’s Interiors in France / Patrick Norguet | ArchDaily http://t.co/J5ywd4Fq via @archdaily

Susana Perez ? · January 06, 2012

why cant we have mcdonalds like this http://t.co/mDQgpLcl

FreshPrince of UH · January 06, 2012

why cant we have mcdonalds like this http://t.co/mDQgpLcl

Nada · January 06, 2012

???? ???? ?????

Abdulrhman AlSmari · January 06, 2012

#wow McDonald’s Interiors in France | http://t.co/YWBdaYBl

Kenneth Avery · January 06, 2012

Wow. McDonald’s Interiors in France / Patrick Norguet | ArchDaily http://t.co/eKSBpUU7 via @archdaily

George David · January 05, 2012

Paris&#39 McD&#39s revamp looks cool: http://t.co/nJPCa4xX

LittleBigClick · January 05, 2012

Space-age @McDonalds in France, http://t.co/PJZpd6aB (via @ArchDaily)

?? · January 05, 2012

???????????????http://t.co/dD84u039

???? · January 05, 2012

???????????????http://t.co/dD84u039

???? · January 05, 2012

???????????????http://t.co/dD84u039

haryadi hendri · January 05, 2012

Space-age @McDonalds in France, http://t.co/PJZpd6aB (via @ArchDaily)

????? · January 05, 2012

???????????????http://t.co/dD84u039

???? · January 05, 2012

???????????????http://t.co/dD84u039

Helen Mubarak · January 05, 2012

French McDonalds, you would, wouldn&#39t you? http://t.co/MfmTZkgb

Jonathan Ellacott · January 05, 2012

Space-age @McDonalds in France, http://t.co/PJZpd6aB (via @ArchDaily)

Norman Ames · January 05, 2012

Sluit niet aan bij merkwaarden #mcdonalds #retaildesign is geen architectuur “@COLLOarch: Nieuwste McDonalds interieur http://t.co/psdfjo2X”

Norman Ames · January 05, 2012

Sluit niet aan bij merkwaarden #mcdonalds #retaildesign is geen architectuur “@COLLOarch: Nieuwste McDonalds interieur http://t.co/psdfjo2X”

Norman Ames · January 05, 2012

Sluit niet aan bij merkwaarden #mcdonalds #retaildesign is geen architectuur “@COLLOarch: Nieuwste McDonalds interieur http://t.co/psdfjo2X”

Gabriel R C · January 05, 2012

Pedazo lavado de cara al McDonalds
http://t.co/ZmIfij01

archi · January 05, 2012

Heh heh.. Nice place for architecture graduates to work...

Spring Blossoms · January 05, 2012

#McDonald’s Interiors in France / Patrick Norguet - http://t.co/KWw50jmU they are adapting to the new world finally!

COLLO architecten · January 05, 2012

Nieuwste McDonalds interieur in Frankrijk. Echt top. http://t.co/aHmtwyDg

Santi Maggio Savasta · January 05, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/UEjKwppy #Architecture #Architettura

Santi Maggio Savasta · January 05, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/UEjKwppy #Architecture #Architettura

Toufik Mebrak ™ · January 05, 2012

Ils blaguent pas au Mcdo de Villefranche http://t.co/nElQKvrV via @archdaily

GPI Design · January 05, 2012

Fast food in a spaceship. McDonald’s Interiors in France / Patrick Norguet http://t.co/VcgA3eXM via @archdaily

Kai Fischer · January 05, 2012

Nice => McDonald&#39s Interiors in France http://t.co/XUnDoYUr

Lina Mahmoud · January 05, 2012

http://t.co/22nuGeGh McDonald’s Interiors in France / Patrick Norguet

Schang AUA (57) · January 05, 2012

McDonald’s Interiors in France / Patrick Norguet | ArchDaily http://t.co/UDoUEQmw vía @archdaily

Candy · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/Ivqphn8D

Igor Dinamsky · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet - http://t.co/h38l6htI

Raul Oliva · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

I, Architect. · January 04, 2012

#iaflash RT @ArchDaily: McDonald’s Interiors in France / Patrick Norguet http://t.co/meGGZSW2 #architecture http://t.co/SA1svcez

David Whitemyer, AIA · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

Alaya GPIdesign · January 04, 2012

fast food in a spaceship.

PatrickLBC · January 05, 2012 02:33 AM

...so that's REALLY fast food!

Adi Wikanto · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet - http://t.co/GpLqGchJ - from @Taptu

SurfaceThinking · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet: Architects: Patric Norguet 
Location: Villefranche-de-Lauragai... http://t.co/YuUAwInL

Sarah Heesterbeek · January 04, 2012

McDonald’s Interiors in France by Patrick Norguet http://t.co/tbLdHK3o #architecture #design

Aislinn Dainer · January 04, 2012

“@ArchDaily: McDonald’s Interiors in France / Patrick Norguet http://t.co/lULOF5za #architecture” @nathan_mtbs @AaronRCHand @mazz1314

Mario Lopes · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/FeeNeo7d

IndiaCADworks · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/IkJ4qGbF #architecture

Iain · January 04, 2012

McDonald&#39s is doing some interesting things with design in Europe. Shame the food hasn&#39t gotten better http://t.co/GkZNHyBI via @archdaily

JCD · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

Jean-Marc Ouvré™ · January 04, 2012

RT @ArchDaily: McDonald’s Interiors in France / Patrick Norguet http://t.co/VR3qvDuN #architecture / des fois ils font des efforts!

Retail Architecture · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet | #retail #architecture http://t.co/2S4Hz8f6

Gilbert MAHE · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

Stephen Durham · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

Nicole Tannous · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

H D L · January 04, 2012

??????????????????RT @fumipu_0206 McDonald’s Interiors in France / Patrick Norguet | ArchDaily http://t.co/qgHDyN2Y @archdaily

Gaurav Kothari · January 04, 2012

McDonald’s Interiors in France / Patrick Norguet http://t.co/BphbxuYp #architecture

Kwantlen IDSN · January 04, 2012

Via @ArchDaily - McDonald’s Interiors in France / Patrick Norguet http://t.co/zOCRYpzW #architecture

H Khadra · January 04, 2012

too many shades of grey in this place, he tried breaking it with the colorful shelves, but,its not enough,it looks more like an office than a restaurant to me,especially not like MCDo.

Pishan · January 04, 2012

Hei, i think mcdonald lost its identity..heh, where is the bright red and yellow colors?!

···

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Courtesy of  patrick norguet

法国麦当劳餐厅全新的内部形象设计 / Patrick Norguet