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  3. Koolhaas' anti-blob: the Prada Transformer

Koolhaas' anti-blob: the Prada Transformer

Koolhaas' anti-blob: the Prada Transformer

I just saw the video for the new OMA project for PRADA, the Transformer. This pavilion currently being assembled in Seoul, Korea allows different configuration for different uses (cinema, exhibition, art , fashion show)  - related to a new mix of disciplines, between art, fashion and architecture.

Then, the question on how to mix these different uses under one pavilion become the architectural trigger for this new “object” (I rather use that word, as i think “building” is obsolet for it).

These different configurations result by rotating this object -the transformer- with a crane, and each face of this object is a plane with a given shape, specific for each use but also being used as a helper for other uses (ie: the cinema projector).

If you take a look at each of these shapes, they are all common to us: a circle, a cross, a rectangle and an hexagon… which results on a very recognizable object that Koolhaas calls the anti-blob, and I think that´s where Rem scores another one.

Anyway, i highly recommend you to watch the videos at the Prada Transformer website: Koolhaas explaining the transformer, time lapse of the construction and the transformer being rotated with cranes.

Channel pavilion (blob, by Zaha) versus Prada pavilion (anti-blob, by OMA)?

Renderings and diagrams after the break.

See more:

Cite: David Basulto. "Koolhaas' anti-blob: the Prada Transformer" 11 Mar 2009. ArchDaily. Accessed . <>
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