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  1. ArchDaily
  2. Projects
  3. Retail
  4. United States
  5. Massimiliano & Doriana Fuksas
  6. 2009
  7. Armani Fifth Ave. / Massimiliano & Doriana Fuksas

Armani Fifth Ave. / Massimiliano & Doriana Fuksas

  • 01:00 - 8 March, 2009
Armani Fifth Ave. / Massimiliano & Doriana Fuksas
Armani Fifth Ave. / Massimiliano & Doriana Fuksas

Armani Fifth Ave. / Massimiliano & Doriana Fuksas Armani Fifth Ave. / Massimiliano & Doriana Fuksas Armani Fifth Ave. / Massimiliano & Doriana Fuksas Armani Fifth Ave. / Massimiliano & Doriana Fuksas +44

  • Architects

  • Location

    New York, NY, United States
  • Architect

    Massimiliano & Doriana Fuksas
  • Design Team

    Sara Bernardi, Alfio Faro, Andrea D'Antrassi, Chiara Marchionni, Rossella Mastronardi
  • Furniture Design

    Ana Gugic, Farshid Tavakolitehrani, Lucrezia Rendace
  • Lighting Consultant

    Speirs & Major Associates
  • Project Consultant On Site

    Davide Stolfi
  • Structural Engineering

    Gilberto Sarti
  • Art Work

    Mimmo Paladino
  • Model Makers

    Nicola Cabiati, Lucrezia Rendace, Jaim Telias
  • 3 D Model & Render

    Giuseppe Zaccaria, Jaim Telias, Stratos Christofidellis, Valerio Romondia, Giorgos Machairas
  • Client

    Gruppo Giorgio Armani
  • Site Area

    7.000 sqm
  • Area

    2.5 sqm
  • Project Year


From the architect. After Hong Kong Chater House and Tokyo Ginza Tower, Fifth Avenue completes the trilogy of the Armani Stores designed by Doriana e Massimiliano Fuksas for the famous designer.

Situated in the centre of New York, in one of the street more known, the project takes up the first three floors of two buildings localized between the 5th Avenue and the 56th Street.

Besides the basement, the show room develops on four differents levels and it's conceived of an only space, without clear distinctions, a singing space connected with the power generated by the whirlwind of the staircase.

The nucleus of the project is the staircase that connects the floors. It's a structure wrought with the radiator grill of steel, covered with plastic material that highlights the look of sculpture. It's an element completely indipendent that can be assimilated with difficulty to a simple geometric figure, that originates a whirlwind with a great dymanism, and around of it there are the different levels that receives the Armani's world.

The movement of the ribbons that constitutes it, brings to the different floors, just skimming them and disenchanting the possibility to recognize the geometry and the static.

The same movement arrives to lap the vertical surfaces tranferring to it a share of the dynamism. The general layout of every floor develops on the always different flexures, that enriches of shades the lightness of wall coloured mastic.

No element is extraneus to the internal dynamism, not even the external façade; even if lined up to rigid orthogonal stitch of Manhattan, simulates the movement through images and shades projected on a set of LED thread. This screen, other than being the projection to the outside of the internal space, is also a particolar tribute to New York city, to the inescapable necessity to compare with his modernity and his dynamism.

The fluidity of the internal space is rendered by the wall of continous thread, that are realized with wood panels lacquered monochrome.

The different rays of bends that outlines the threads give rise to fields and handles for the different product areas. On every points the foldings of the threads gives hospitality to the dressing-room and the vip hall, in other points there are areas reserved to the staff, cash desk, or special product areas like Armani Dolci. A particular importance is given by the enlightenment that defines, characterizes and emphasizes the bends of the walls and of the spaces, and highlighting the different functions of the general layout.

Every element of the internal design, from the ehxibitors to the rooms to hang up the clothes, from the desks to the armchairs, follows and satisfied the movement concept generated by the staircase, becoming a part of the same whirlwind. Also the disposition and the route that it implies, outiline singing layout.

There is a conflicting between the shine of the colour of the walls and of the furnishings, and the noir of marble pave and of the false ceiling.

There is also a conflicting between the apparent simplicity of the internal space and the coffe and restaurant area that give advance notice of the elevator's entrance. The bronze refolded and bended, that covers them, acquires and reflects the colours and the shades that gave notice of a mew atmosphere. Inside the restaurant, filtered by a amber veil, there is a splendid view of the 5th Avenue and in the end of Central Park.

The colours and the materials utilized are the same of the rest of the show room, but the suggestions are new and different. The space become recreational, a line of light on the floor that leads to the entrance of the restaurant underlining the sensuality of the bends of the wall.

A virtual curtain, they active the passage and as a theater... the show begins!

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Armani Fifth Ave. / Massimiliano & Doriana Fuksas" 08 Mar 2009. ArchDaily. Accessed . <>
Read comments


Miguel García · June 30, 2012

@EnriqueAlario Y para los más curiosos: … e imagen post-escalera...

Miguel García · June 22, 2012

Para los más curiosos: e imagen post-escalera...

Roberto Busselli · May 24, 2012

Armani Fifth Ave. - Massimiliano & Doriana Fuksas #architecture #design #ny

Koray Durmazoglu · May 11, 2012

Helal bee yap? gibi merdiven sistemi süpersin Fuksas amca via @archdaily

Zabbadou · December 14, 2011
Cristina Donate · November 28, 2011

@GraciaFrancisco mira qe locura de interiores O.o #ComoMolanLasCurvas =P

Chic Room Barcelona · November 16, 2011

Wow. Architecture for Armani on 5th Avenue.

MADin USAL · August 12, 2011

Armani Fifth Ave. / Massimiliano & Doriana Fuksas

Shahab Al Bahar · June 25, 2011

Armani Fifth Ave. / Massimiliano & Doriana Fuksas | ArchDaily via @archdaily Now this is beautiful architecture

Jyung Hwa Jin (???) · December 23, 2010

Reading: "Armani Fifth Ave. / Massimiliano & Doriana Fuksas | ArchDaily"( )

Raskolnikov · December 14, 2010

RT @NewsArch: Armani Fifth Ave. / Massimiliano & Doriana Fuksas #architecture #inerior ?? via @MartaKrivosik @archdaily

Marta Krivosikova · December 14, 2010

Armani Fifth Ave. / Massimiliano & Doriana Fuksas #architecture #inerior @archdaily

soror basalom · November 17, 2010

Armani Fifth Ave. / Massimiliano & Doriana Fuksas | ArchDaily via @archdaily @yaz259

?? · October 20, 2010

Staircase2_Elegant!!!_Armani Fifth Ave. / Massimiliano & Doriana Fuksas | ArchDaily via @archdaily

Buzz Leffelman · September 29, 2009

I've been there too, lots of mistakes in construction but can you blame them? I give WAY more credit to the contractors than the designers. The contractors stepped up their game huge on this one. Beautiful

lt · July 07, 2009

it looks really awesome but i've been to the shop and i was very disappointed with the craftsmanship of those was very poorly done (stairs and handrail!) and dirty!

Anas Azayzeh · June 09, 2009

very very interesting !!!

2MACoff · May 28, 2009


Dekodex · March 11, 2009

crysis rulez! spent more money! do more stuff like that! everything will be so coooooool!

the big black and white zebra · March 10, 2009


We shouldn't be sparing with our enthusiasm for this, it is... ABSOLUTELY AWESOME!!!...
Working on many levels. Since when could Zaha Hadid boast such build quality? Some of her curves are well dodgy - architecturally speaking. Look at the smoothness of the curves and their transitions in the staircase. There are only one or two places where it's let down very slightly.

Overall an ON BRAND piece of retail work by an architect... rare, but, it would have been nice to se the retail spaces.

Elegant is an interesting word, because despite all the craziness it is elegant - it is Armani. Does i t show that elegant s(h)ophisticates can let there hair down in a restrained way?

Ceno · March 10, 2009

I'm very amazed by the stair

wh · March 10, 2009

sweet and clean, nicely done!!

negin · March 09, 2009

after long time,I saw an amazing work on archdaily

db · March 09, 2009

Odris- Great comment... each day I look forward to your detailed criticism.

peppy · March 09, 2009

very elegant stair...
clever solution as a centerpiece for the 3 level space

kevin · March 09, 2009

Wow thats an amazing stair. Looks like a piece of textile
flying through the air. Very symbolic. Anyways thanks guys
putting this online so detailed. Awsome sunday pleasure.

odris · March 08, 2009



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