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  5. Forte, Gimenes & Marcondes Ferraz Arquitetos
  6. 2011
  7. Na Mata Café / FGMF Arquitetos

Na Mata Café / FGMF Arquitetos

  • 01:00 - 2 August, 2011
Na Mata Café / FGMF Arquitetos
Na Mata Café / FGMF Arquitetos, © Fran Parente
© Fran Parente

© Fran Parente © Fran Parente © Fran Parente © Fran Parente +23

From the architect. Na Mata Café is a traditional restaurant and concert venue in São Paulo, Brazil. Soon after starting this project, we found out that the venue was packed with much more history than we had originally expected: before becoming Na Mata Café, it was the bar called Popular, and prior to this, in the 1970’s, it was the well-known Clyde’s bar. There are even those who say that the original construction was a project by Vilanova Artigas; however, this fact still remains unproved.

© Fran Parente
© Fran Parente

All these years of activity required a series of small renovations to the venue, with each one layered over the other. This layering of renovations over time resulted in an unclear identity and a partition that could not meet the fluidity and spatiality needed for a good operation of the concerts versus restaurant duality.

© Fran Parente
© Fran Parente

Due to matters of execution deadline, our proposal had to be based on the maintenance of certain pre-existing aspects such as the kitchen and some other items had to be kept as their originals. We opted to make a more radical change in the rest using materials, finishings and illumination in order to create a clear identity for the venue and its different areas.

© Fran Parente
© Fran Parente

The front portion of the restaurant was completely remodeled. The entrance access, all made of glass, allows one to see all the movement inside. The façade, made of cement finishing, is more discrete and provides visitors with a clear invitation to the entrance. The long bar has been kept, but in the foreground there is a long panel (over 12 meters of length) made of “butcher’s little letters” writing the menus, the bands of the week, curiosities and other activities from Na Mata Café. This element, existent in the previous project, have been reinterpreted and applied in a new, much more emphasized way. New furniture has been designed by our office for the restaurant area.

© Fran Parente
© Fran Parente

We placed stickers on the walls and ceilings with a standard of orange circles, the graphic design developed to be the new identity of Na Mata Café. This graphic design has also been applied in the concert area and on the second floor, unifying the venue, going in an opposed direction of that of the former proposal. The circles are orange with varied diameters in order to assume a random standard on the vinyl sticker and giving a look to the interior of the edifice. The illumination is integrated to the design identity, with luminaries always occupying the space of some of the circles.

© Fran Parente
© Fran Parente

A reorganization of the back, the concert area of the nightclub, was very advantageous: the stage have been expanded 50% and the restructured dance floor remained the same size, but gained in perspective, with the VIP areas on both sidelines. A discrete support bar avoids the flow to the front of Na Mata where the main bar is placed. Besides a new, much clearer identity in its different areas, the intervention proposed to Na Mata was able to intensify its previous vocations – a new, cosmopolitan restaurant, ready to host invited chefs (Na Mata’s proposal), and a much more organized concert venue, ready to receive all sorts of musicians and bands.

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Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Na Mata Café / FGMF Arquitetos" 02 Aug 2011. ArchDaily. Accessed . <http://www.archdaily.com/155225/na-mata-cafe-forte-gimenes-marcondes-ferraz-arquitetos/>
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31 Comments

Bruno Bellomo · August 16, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://t.co/7a893Hi vía @archdaily

Fran Parente · August 10, 2011

[PUBLICATION] - Na Mata Café from FGMF published on Archdaily last week http://fb.me/ZkYXcx2a

marqueterie · August 10, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos | ArchDaily http://t.co/EWS1sRh via @archdaily #fb

Carolina Matsumoto · August 10, 2011

A reforma do Na Mata Café, do escritório @FGMFArq saiu no @ArchDaily! Vale a pena conferir: http://t.co/9TSpiz0

Polly Sjobon · August 09, 2011

Na Mata Café [chuchuzinho] de forte Giménez e Marcondes Ferraz .Quero ir. http://j.mp/nPHWsw #arquitetura

Gosia Kung, AIA · August 04, 2011

Cafe Brazil http://fb.me/BqRVqPUO

Fran Parente · August 04, 2011

Projeto de Restaurante http://bit.ly/rkAOjz "Na Mata Café" do premiadíssimo escritório @FGMFArq com fotos de @fran_parente no ArchDaily!

portal arkpad · August 04, 2011

Projeto de Restaurante http://bit.ly/rkAOjz "Na Mata Café" do premiadíssimo escritório @FGMFArq com fotos de @fran_parente no ArchDaily!

Na Mata Café · August 04, 2011

Obrigado @ibelli RT @namatacafe saiu no @archdaily!: http://t.co/ZOz2Km6

Julio Ibelli · August 03, 2011

@namatacafe saiu no @archdaily!: http://me.lt/2j0tJ

tms · August 03, 2011

very nice project. Cool but unpretentious. An example of how constraints can really drive a project to excellence.

Guido Schröpel · August 03, 2011

ARCHITEKTUR: Gimenes & Marcondes Ferraz Arquitetos: "Na Mata Café / Forte", São Paulo (Danke @ArchDaily) - http://t.co/UQoqvgp

Porticodoro SmartArt · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture

Intersections · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture

amrelkhooly · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://bit.ly/nqpnYs

Mark Chesnut · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos | ArchDaily http://t.co/jpIBrL6 via @archdaily

Ramona Greek-Solis · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture

Fran Parente · August 03, 2011

"@EHomes_Merida: Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture" photos @fran_parente

Fran Parente · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos: © Fran ParenteArchitects: Forte, Gimenes & Marconde... http://bit.ly/rhlZRe

Architecture Network · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://bit.ly/oS1ux4

Fran Parente · August 03, 2011

"@ArchDaily: Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture" photos @fran_parente

ArchitecturePassion · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos: © Fran ParenteArchitects: Forte, Gimenes & Ma... http://tinyurl.com/433xfm6

Architecture+Molding · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos: Architects: Forte, Gimenes & Marcondes Ferraz Arqui... http://bit.ly/ppejZT

Jeriah Lau · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture

GR2TF · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos: © Fran ParenteArchitects: Forte, Gimenes & Marconde... http://bit.ly/rhlZRe

jhon mieres · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture

Piropos · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://archdai.ly/qX2QwV #architecture

Erik Joya · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos: © Fran Parente Architects: Forte… http://goo.gl/fb/yv4EM

BLAH CITY · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos | ArchDaily http://t.co/9hz0vVZ via @archdaily

Miguel Angel Grullon · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos http://t.co/4qnfMWj via @archdaily

p/a/n/g/e/r/a/n · August 03, 2011

Na Mata Café / Forte, Gimenes & Marcondes Ferraz Arquitetos via ArchDaily - © Fran Parente Architects: ... http://tinyurl.com/3c8adw7

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