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  5. LOVE architecture and urbanism
  6. The New Gerngross / LOVE architecture and urbanism

The New Gerngross / LOVE architecture and urbanism

  • 01:00 - 25 March, 2011
The New Gerngross / LOVE architecture and urbanism
The New Gerngross / LOVE architecture and urbanism, Courtesy of LOVE architecture and urbanism
Courtesy of LOVE architecture and urbanism

Courtesy of LOVE architecture and urbanism Courtesy of LOVE architecture and urbanism Courtesy of LOVE architecture and urbanism Courtesy of LOVE architecture and urbanism +18

  • Architects

  • Location

    Mariahilfer Straße 42-48, 1070 Vienna, Austria
  • Project Team

    DI Andreas Perchinig, DI Sigrid Derler, DI Dr. Uwe Unterberger, DI Sabine Sternbach
  • General Planner

    Delta Projektconsult GmbH
  • Structural Engineering

    KS Ingenieure
  • Lightning Design

    Bartenbach Lichtlabor
  • Client

    DEKA Immobilien Invest GmbH
  • Electrical Planner

    energieeffizienz gmbh
  • General Contractor

    Leyrer & Graf
  • Photographs

From the architect. Restructuring the Existing Centre

The layout of the store was not intuitive. Walkways were complex and confusing, and it was difficult to navigate. To improve this, the layout of the indoor levels (G, 1st, 2nd, and 5th) has been entirely re-designed and smaller retail spaces have been added. The key to designing the individual levels was to think “empty” in order to enable the future implementation of an improved orientation system.

Courtesy of LOVE architecture and urbanism
Courtesy of LOVE architecture and urbanism

The preconditions for this complex undertaking were: - For each rental space, a newer space of equal size but higher quality had to be provided. - Each tenant had to be relocated twice during the construction time. - The ongoing daily shopping activity should be only minimally disturbed.

Create a new Centre!

To this end, the atrium, with its escalator network, took centre stage. The atrium serves as the nucleus and has become the store’s central orientation point.

Courtesy of LOVE architecture and urbanism
Courtesy of LOVE architecture and urbanism

The atrium, which unites the horizontal and vertical visual axes, has becomes the store’s new nucleus and central orientation point. The ceilings of the individual levels are rounded and “rolled” upwards. In this way, the atrium expands up towards the retail levels, appearing larger and more open than the atrium in its previous incarnation. The atrium and retail areas seem to melt together, bringing the individual levels into a mutual dialogue and making the store into a special continuum.

Courtesy of LOVE architecture and urbanism
Courtesy of LOVE architecture and urbanism

This effect is supported by the lighting and materials strategy: Both the materials and the manner of material transitions within the individual levels are also present in the atrium (large perforated metal areas appear as if emerging from a white foundation). The light fixtures, placed freely on the ceilings of each level, cover the rounded bends of the atrium and the escalators, until they are transformed into light points vertically set in the perpendicular cladding of the central room. Overall, the atrium appears light and dynamic – the relatively short individual storeys now appear lofty.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "The New Gerngross / LOVE architecture and urbanism" 25 Mar 2011. ArchDaily. Accessed . <http://www.archdaily.com/121986/the-new-gerngross-love-architecture-and-urbanism/>
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102 Comments

Zainab Gaafar · June 11, 2012

The New Gerngross / LOVE architecture and urbanism | ArchDaily http://t.co/GC4E3smb via @archdaily

hande · April 23, 2011

@agufpuf sana ne hat?rlatt?..:) alt?n rengi bize de yak???r bence iç karartm?yor hem..=) http://t.co/8YtL4Ki via @archdaily

ggjunk · April 12, 2011

footage of the retardedly strobing media facade

http://www.youtube.com/watch?v...

LOVE architecture · April 07, 2011

weiter geht die Reise rund um die Welt
The New Gerngross / LOVE architecture and urbanism http://www.archdaily.com/?p=12...

LOVE architecture · March 29, 2011
angelvienine · March 27, 2011

The New Gerngross / LOVE architecture and urbanism | ArchDaily http://bit.ly/f5MnsD

Zipp2one · March 27, 2011

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bestbeststay · March 27, 2011

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darkSleek2 · March 27, 2011

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SuredanceFour · March 27, 2011

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eighttough4 · March 27, 2011

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big8Max · March 27, 2011

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blogs of the world · March 27, 2011

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seebesttruck · March 26, 2011

The New Gerngross / LOVE architecture and urbanism | ArchDaily http://bit.ly/f5MnsD

Josh Mings · March 26, 2011

I was wondering what this was going to be when I was there. This is right at one of the U-Bahn stops before the Westbahnhof right?

Nicholas Patten · March 26, 2011

The New Gerngross. http://bit.ly/fsbyny

leafTravlVie · March 26, 2011

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CrispleafLove · March 26, 2011

The New Gerngross / LOVE architecture and urbanism | ArchDaily http://bit.ly/f5MnsD

frn · March 26, 2011

it is at Mariahilfer Straße 42-48, 1070 Vienna, Austria

frn · March 26, 2011

it is at Mariahilfer Straße 42-48, 1070 Vienna, Austria

Tripsevenvast · March 26, 2011

The New Gerngross / LOVE architecture and urbanism | ArchDaily http://bit.ly/f5MnsD

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MixerHearBlip · March 26, 2011

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hERO · March 26, 2011

its Vienna,Austria ;))

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