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  1. ArchDaily
  2. Projects
  3. Restaurant
  4. Taiwan
  5. Moxie Design
  6. 2010
  7. MOJO iCuisine Interactive Restaurant / Moxie Design

MOJO iCuisine Interactive Restaurant / Moxie Design

  • 01:00 - 26 March, 2011
MOJO iCuisine Interactive Restaurant / Moxie Design
MOJO iCuisine Interactive Restaurant / Moxie Design, Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

Courtesy of Marc Gerritsen Courtesy of Marc Gerritsen Courtesy of Marc Gerritsen Courtesy of Marc Gerritsen +46

  • Architects

  • Location

    Taipei City, Taiwan
  • Architects

    Moxie Design
  • Design Director

    Frankie Fan
  • Design Team

    Chian Hsin, Li Sin Lin, Jyu Siang Chen
  • Project Designer

    ChianHsin
  • Designer

    Li Sin Lin
  • Interaction Design

    xXtraLab Design Co.
  • Project Year

    2010
  • Photographs

    Courtesy of Marc Gerritsen

From the architect. If a beautiful space is deprived of solid materials of which you are familiar such as wood, iron, stone and glass, then what is left? Yes! It is only the users of that space that remain. In other words, it is the objects combined with the movement and behavior of the organic entities which create an actual space. If the contents of a space only exist for the users, then the behavior of those users is the most important factor in meeting the needs of that space. While user behavior in relation to space is an essential element in design strategy, in this unique restaurant design, the client and the designers tried to define and construct a new type of user behavior in restaurant.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

User expression
In the construction of a space, the people using the space are the most important part. The expressions from the users also provide most attraction of one space. To design a restaurant which determined to make people happy, the happiness expressions from the customers becomes the most important value in our design process. Therefore, we convinced the client to minimize the other spatial elements and focusing on the behavior of customers.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

Touch
MoJo iCuisine is the first realized, fully interactive restaurant in Taiwan. The moJo iCuisine interactive dining table is a modular table being able to seat two diners. It is equipped with touch sensors and an attractive visual interface. The interface is projected by way of an overhead installation; specifically designed to be viewed from two opposite orientations.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

The touch sensors allow diners to interact in several different and interesting ways. For example diners can touch and toss the circular menu, directly order dishes from the kitchen, change the digital table cloth, view advertisements, play games, fill out opinion forms and check or pay bills. When a user orders a dish the kitchen will receive it in real time, allowing the chef to make it immediately while concomitantly being charged on the bill.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

The interactive tables are overlaid with vivid and colorful changing graphics providing for delightful and impressive moments. The interface itself also creates a flourishing and colorful landscape that ensures a memorable dining experience.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

Integration of visual components
For the implementation of the moJo iCuisine project we designed not only the overall visual appearance which included the entry images, business cards and interactive table but also the establishment of a database system according to the “service design” concept.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

The information system linked with the interactive table can be used to record and track consumer preferences, compiling statistics on the operation of the restaurant. The integration of visual elements resulted in the dynamic qualities of space, from static images to an interactive video interface. Biological organisms were also highlighted such as the projection lamps being arranged in the air like a group of organized life.

Courtesy of Marc Gerritsen
Courtesy of Marc Gerritsen

Hyper Surface
The Hyper surface use electronic data flow rather than paper, saving both space and resources; in addition to enhancing relationship development between users. The communications and interactions between people create infinite possibilities for space. Through the hyper surface designed in this project, the restaurant becomes a space that people can communicate with each other. Also, the communication between the user and the restaurant is also a interactive relationship.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "MOJO iCuisine Interactive Restaurant / Moxie Design" 26 Mar 2011. ArchDaily. Accessed . <http://www.archdaily.com/121567/mojo-icusine-interactive-restaurant-moxie-design/>
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31 Comments

Pierre Mickael M. · May 22, 2012

@Valentin @_Chrone_ @AntoineGuilbert @PhilippineGl : http://t.co/bFoV1U9i

Sabyne Serena · April 08, 2012

MOJO iCuisine Interactive Restaurant / Moxie Design | ArchDaily http://t.co/l8I0G4nx via @archdaily

SELTEN · March 08, 2012

Un restaurant high tech à Taipei, où l&#39on commande directement depuis sa table grâce à un menu tactile. http://t.co/TSveF0Eh

Projet ITAC · March 08, 2012

Un restaurant high tech à Taipei, où l&#39on commande directement depuis sa table grâce à un menu tactile. http://t.co/TSveF0Eh

Projet ITAC · March 08, 2012

Un restaurant high tech à Taipei, où l&#39on commande directement depuis sa table grâce à un menu tactile. http://t.co/TSveF0Eh

KRAMERSTORE · March 06, 2012

Un restaurant high tech à Taipei, où l&#39on commande directement depuis sa table grâce à un menu tactile. http://t.co/TSveF0Eh

SOFIA ZEA · March 02, 2012

MOJO iCuisine Interactive Restaurant / Moxie Design http://t.co/MC2t5yfY via @archdaily

Xavier Thiriaux · February 04, 2012

MOJO iCuisine Interactive Restaurant / Moxie Design | ArchDaily http://t.co/iPFOUAeo

Zytronic · January 18, 2012

MOJO iCuisine Interactive Restaurant / Moxie Design http://t.co/LuhX3z7A via @archdaily #touchscreen #technology #Taiwan

Zytronic · January 09, 2012

MOJO iCuisine Interactive Restaurant / Moxie Design http://t.co/LuhX3z7A via @archdaily #touchscreen #technology #Taiwan

Zytronic · December 22, 2011

MOJO iCuisine Interactive Restaurant / Moxie Design http://t.co/LuhX3z7A via @archdaily #touchscreen #technology #Taiwan

Zytronic · December 13, 2011

MOJO iCuisine Interactive Restaurant / Moxie Design http://t.co/LuhX3z7A via @archdaily #touchscreen #technology #Taiwan

Amal · December 07, 2011

NICE - MOJO iCuisine Interactive Restaurant / Moxie Design | ArchDaily http://t.co/95srdqyK via @archdaily

Rajesh Pancholi · March 29, 2011

RT @SpyOnDesign: Techie Fun > MOJO Icusine Interactive Restaurant / Moxie Design http://bit.ly/fApunz via @archdaily

Alessandra Turati · March 29, 2011

Techie Fun > MOJO Icusine Interactive Restaurant / Moxie Design | ArchDaily http://t.co/jO6blST via @archdaily

OD · March 28, 2011

What do you mean my thirty hamburgers are ready? I was just wiping the table!

Irena · March 28, 2011

MOJO Icusine Interactive Restaurant / Moxie Design | ArchDaily http://t.co/b1xznDI via @archdaily

Carel Munoz · March 28, 2011

MOJO Icusine Interactive Restaurant / Moxie Design http://goo.gl/OHqzT

wishNYa · March 27, 2011

? GOO:D #MOJO Icusine Interactive #Restaurant / Moxie #Design | ArchDaily http://t.co/FbflZTk via @archdaily #interior

Solvehunkshift · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design | ArchDaily http://bit.ly/enFDUe

Architecture · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design | ArchDaily http://t.co/q9pwhtH vía @archdaily

Solis Web Graphics · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design | ArchDaily http://bit.ly/hiuocs

solimar isaac · March 27, 2011

RT @ArchDaily: MOJO Icusine Interactive Restaurant / Moxie Design http://archdai.ly/hWSMOt #architecture

Architecture+Molding · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design: Architects: Moxie Design Location: Taipei, Taiwan Design Di... http://bit.ly/hyIQnV

daqb design · March 27, 2011

RT @ArchDaily: MOJO Icusine Interactive Restaurant / Moxie Design http://archdai.ly/hWSMOt #architecture

ArchitecturePassion · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design: © Moxie DesignArchitects: Moxie Design Location: Taip... http://tinyurl.com/4s5hp3a

Aniyah Zeichner · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design | ArchDaily http://bit.ly/hiuocs

GR2TF · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design: © Moxie DesignArchitects: Moxie Design Location: Taipei, Ta... http://bit.ly/ewtqoN

DEZIGN · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design: © Moxie DesignArchitects: Moxie Design Location: Taipei, Ta... http://bit.ly/ewtqoN

Bocetos Digitales · March 27, 2011

MOJO Icusine Interactive Restaurant / Moxie Design: © Moxie DesignArchitects: Moxie Design Location: Taipei, Ta... http://bit.ly/hyIQnV

PatrickLBC · March 26, 2011

I ate at one of these "interactive restaurants" in LA a couple years ago. The whole experience was loud, gimmicky, frantic, distracting, and not conducive to social conversation. Not surprisingly, the place has since gone out of business. Maybe it will work better in Taipei...?

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