Guosen Securities Tower / MVRDV

Courtesy of + Zhubo

The new headquarters building for the Guosen Securities Corporation in , China, is to be the new symbol for the dynamic corporation that needs to be energy efficient and a pleasurable working environment in the new century. The Guosen Securities Tower by MVRDV is a project driven by the creation of good views and direct daylight for every worker in a compact floor plan of 1849m2 where no workplace is further than 11 meters away from the façade. Stacking these floors leads to a 204 meter tall tower with a square floor plan and an elegant, slender volume.

More on this project by MVRDV after the break.

Courtesy of MVRDV+ Zhubo

The edges of each floor plate have been folded down with an angle of 35 to 55 degrees creating shadow for the floor below and reducing the cooling demand of the building. Large glass fronts connect these louvers, offering the office workers excellent views of the surrounding cityscape. The louvers vary in size according to the orientation; on the north side they are small whilst at the south side they are larger. The angle of the louvers allows for the addition of solar cells and reduces the energy demand of the building by 33 %. The louvers are also used for water collection to feed the grey water circuit. A lengthy water pipe system runs invisibly through the façade collecting the heat of the solar cells to heat up water.

Courtesy of MVRDV+ Zhubo

Despite being functional, the louvers also create an identity for the tower which resembles a giant Chinese lantern. At the collective parts of the building the louvers are lifted to allow for a larger glass front. The main entrance, the restaurant, the conference centre are clearly recognizable and offer double ceiling heights.

Courtesy of MVRDV+ Zhubo

The building fits seamlessly into the urban surrounding; all sides of the ground floor have a commercial plinth or glass facades that connect inside and outside. The low rise volume next to the tower holds a shopping centre and a conference centre. Underneath the building a tunnel offers pedestrian access to a nearby metro station. At the top of the tower, the double high executive lounge is situated. The façade has been opened to create a panoramic view towards Hong Kong Bay.  On two places in the tower, both in the top and in the lower section, two collective double height spaces have been created. They are designed as small amphitheatres that can be used for conferences and gatherings. They have terraced seating that allow for uninterrupted views over the city.

Architects : MVRDV
Location : Shenzhen, China
Number + name : Guosen Securities Tower
Sketch Design : 09-2010 to 10- 2010. 2 months
Client : Guosen Securities LTD.Co
Program : Guosen headquarters offices and retail
Size : – 68.000m² offices, 12000m² retail
Design team : Winy Maas, Jacob van Rijs and Nathalie de Vries with Wenchian Shi, Nacho Velasco, Wenhua Deng, John Tsang, Sanne van der Burgh and Mateusz Mastalski
Co-architect : Zhubo, Shenzhen, China
Advisors / consultants Structure : Arup, Shenzhen China
Model : Zhubo
Artist Impressions/3D modeling : MVRDV+ Zhubo

Cite: Vinnitskaya, Irina. "Guosen Securities Tower / MVRDV" 22 Mar 2011. ArchDaily. Accessed 29 May 2015. <>
  • pi A

    mvrdv-the best

  • nga ngoc

    So nice concept, I want to see more!

  • d.teil

    i do like the facade concept, but please do not write about a slender tower by having a proportion less than 1:5 (also regarding the horizontal louver idea here = = not a vertical tower at all). also: of course the working spaces are not deeper than 11 meter, this is quite normal by knowing that there will be a core by 21x21m at least.

  • Pingback: AD Interviews: Winy Maas / MVRDV | Timeless Visions