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On Demand Experience / Benjamin Feenstra and Jelmer Frank Wijnia

Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia
Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia

Dutch duo, Benjamin Feenstra and Jelmer Frank Wijnia, were successful in the eVolo 2011 Skyscraper Competition where they were awarded an honorable mention for their entry, On Demand Experience.  The two designers, who recently graduated with a Bachelor’s degree, are the second Dutch team in the history of the prestigious competition to receive such an honor. The award seeks to discover young talent, whose ideas will change the way we understand architecture and its relationship with the natural and built environments. More images and architects’ description after the break.

To achieve this result, Benjamin and Jelmer Frank started brainstorming in September 2010. The starting points of their design are innovations like the smartphone, laptop or tablet computer and social networks like Facebook and Twitter. Overall, the way people communicate, work and move has changed. But with this rapidly changing lifestyle and ever demanding environment, it is surprising to find that houses stayed pretty much the same. They believe in order to get the most out of current technological developments, the direct living environment should change too. WIth this idea in mind the soon to be architects started to design the ‘On Demand Experience’.

Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia
Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia

The concept behind the ‘On Demand Experience’ is simple. Instead of going to different places, the facilities come to you. Simply request the desired space with your computer and the request will be processed by the warehouse connected to your building. Your space will arrive as an equipped ‘box’ that plugs into your apartment. Several boxes can dock in a single apartment at the same time and everything is available on demand. So whether the desire is to play golf, work out or have a lunch meeting, just let the warehouse know! The designers call this the ultimate mixed-use building where apartments blend with different functions and services.

Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia
Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia

Benjamin and Jelmer Frank presented this concept using a comic book. Three characters, Jeff, Truman and Sylvia, guide the reader through the On Demand Experience.

Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia
Courtesy of Benjamin Feenstra and Jelmer Frank Wijnia
Cite:Alison Furuto. "On Demand Experience / Benjamin Feenstra and Jelmer Frank Wijnia" 17 Mar 2011. ArchDaily. Accessed . <http://www.archdaily.com/120057/on-demand-experience-benjamin-feenstra-and-jelmer-frank-wijnia/>