Monarch West / Randy Brown Architects

© Farshid Assassi

Monarch West is Randy Brown Architects’ latest exploration into improving strip mall development. Regarding strip malls as inevitable, Brown has developed a series of them with the intention of making this reality inspiring. Previous projects include 120 Blondo, Village Pointe East, and Monarch Place.

Architect: Randy Brown Architects
Location: 72nd Street and Hwy 370, , Nebraska,
Project: Team: Randy Brown, Jonny Kaufman, Brian Kelly, Andrea Kelly, Brandon Schumacher
Civil Engineer: E&A Consulting Group
Electrical Engineer: Alvine & Associates
Mechanical Engineer: CEI
Contractor: Darland Construction
Project Year: 2009
Photographs: Farshid Assassi

© Farshid Assassi

The design of Monarch West relied on the same concept and goals that made Monarch Place a success. With the concept of a billboard, the building’s structural steel pieces, skin and lighting organize tenant signage and catch people’s attention as they drive by.

© Farshid Assassi

The design features of the project including Z-shaped steel benches, native grasses and pea gravel create a more desirable public outdoor space than is usually associated with strip malls.

© Farshid Assassi

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Cite: "Monarch West / Randy Brown Architects" 17 Mar 2011. ArchDaily. Accessed 22 May 2015. <>
  • Jonathan Morschl

    “Regarding strip malls as inevitable, Brown has developed a series of them with the intention of making this reality inspiring.”

    Why don’t more Architects think like this when they design?

    • FRM

      There are plenty of architects who think like this; the problem is there are not nearly enough developers who do.

  • PatrickLBC

    Strip malls are a blight on the community. There is nothing inevitable about them. Architects should build for the future, not just put lipstick on pigs. Shame on this impostor.

    • Jonathan Morschl

      Until people move back into our urban cores and rely less on their cars, strip malls are alive and well.

      • PatrickLBC

        Until we stop building strip malls, people will avoid the urban core and become increasingly reliant on their cars.