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  7. J&B Beauty World / Whitespace

J&B Beauty World / Whitespace

  • 01:00 - 27 January, 2011
J&B Beauty World / Whitespace
J&B Beauty World / Whitespace, © Wilson Tungthunya
© Wilson Tungthunya

© Wilson Tungthunya © Wilson Tungthunya © Wilson Tungthunya © Wilson Tungthunya +49

From the architect. Over the last 29 years, the J&B company had quietly become the most important retailer of products to the salon industry in Thailand. Operating from modest headquarters in Bangkok's Pratunam area in the past years, the need to relocate due to development in the area prompted owners K.Thatinee Sawasdee and K. Saijai Sarikanont to seize to opportunity to create a proper headquarters that accurately reflects their leadership position in the industry. The new building is located at Petchaburi road near Chidlom in central Bangkok.

© Wilson Tungthunya
© Wilson Tungthunya

J&B decided to work with Whitespace, owned by American architect David Mayer, who are branding and retail specialist architects best known for their work creating the highly successful retail environment for Apple known as iStudio. Collaborating closely with the owner's personal Feng Shui master, Whitespace creatively blended the best feng shui practices with world class branding and retail design.

plan 04
plan 04

Whitespace design solution carefully balances branding, architecture, and retail interiors. They describe the architecture as purely modernist; simplicity expressed with excitement and creativity. The building exterior includes a 6 story high sculptural sun screen "draped" over the southern facade of the building. This screen was perforated by high tech machinery with a custom designed pattern by Whitespace graphic designers. Another example is the multi-storied glass showcase window that dramatically projects from the main body of the building like the bow of a ship.

© Wilson Tungthunya
© Wilson Tungthunya

J&B's new facility includes 1,000 sqm of retail on 4 floors including every conceivable product needed by professional salons. Whitespace devised a display and environmental graphic system bringing color and drama to each floor while making it easy for customers to shop. Floor 1 is a convenience area presenting the range of most popular and products. Floor 2 features hair products and cosmetics, while floor 3 highlights spa products and salon furnishings. Furnishings continue to the 4th floor which also contains a seminar room with all the necessary facilities to present hair product and styling demonstrations. Upper floors contain administrative and private facilities.

© Wilson Tungthunya
© Wilson Tungthunya
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "J&B Beauty World / Whitespace" 27 Jan 2011. ArchDaily. Accessed . <http://www.archdaily.com/106154/jb-beauty-world-whitespace/>
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21 Comments

abdulrahim · August 29, 2014

I want

Manuel Bernal H. · May 31, 2012

http://t.co/949DcErF @plethoraapp

giacomo abbà · August 22, 2011

http://t.co/BO0cvqC @plethoraapp

crazy tag · February 28, 2011
Gustavo Nunes · February 27, 2011
crispbehunk · January 28, 2011

J and amp;B Beauty World / Whitespace | ArchDaily http://bit.ly/hdrAXa

Daniella Laudon · January 28, 2011

J and amp;B Beauty World / Whitespace | ArchDaily http://bit.ly/hdrAXa

moldgoodmax · January 28, 2011

J and amp;B Beauty World / Whitespace | ArchDaily http://bit.ly/hdrAXa

Nicholas Patten · January 28, 2011

J&B Beauty World. http://bit.ly/gjrCeh

sunita karmankar · January 28, 2011

J&B Beauty World / Whitespace | ArchDaily: Architects: Whitespace Location: Bangkok, Thailand Founder And Princi... http://bit.ly/fWPZA2

shela maria · January 28, 2011

J&B Beauty World / Whitespace | ArchDaily: Architects: Whitespace Location: Bangkok, Thailand Founder And Princi... http://bit.ly/f0Sp6X

up_today_arch · January 28, 2011

Glamorous...

Architekt R V Scholz · January 27, 2011

#Architekt #Calau J&B Beauty World / Whitespace: © Wilson TungthunyaArchitects: Whitespace... http://bit.ly/hkvJOE #in http://dy.cx/c03

daqb design · January 27, 2011

RT @ArchDaily: J&B Beauty World / Whitespace http://archdai.ly/hN3xGE #architecture

Scott Crawford · January 27, 2011

RT @archdaily: J&B Beauty World / Whitespace http://archdai.ly/hN3xGE #architecture

Beauty Care Articles · January 27, 2011

J&B Beauty World / Whitespace http://bit.ly/gbDjR3

Corporate Punk · January 27, 2011

J&B Beauty World / Whitespace: © Wilson TungthunyaArchitects: Whitespace Location: Bangkok, Thailand Founder And... http://bit.ly/gYpZxe

Hair Eguiluz Ricalde · January 27, 2011

RT @ArchDaily: J&B Beauty World / Whitespace http://archdai.ly/hN3xGE #architecture

ArchitecturePassion · January 27, 2011

J&B Beauty World / Whitespace: © Wilson TungthunyaArchitects: Whitespace Location: Bangkok, Thailand Found... http://tinyurl.com/4ddolne

fade away91 · January 27, 2011

J&B Beauty World / Whitespace | ArchDaily http://t.co/pTtlAAt via @archdaily
i guess it is awesome*__*

Kristi Badenhorst · January 27, 2011

wow

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© Wilson Tungthunya

J&B美丽世界化妆品公司 / Whitespace