The immersive medium of film appeals to our imagination through a powerful combination of virtual and real worlds. In 2023, Minotti is launching its new film, titled The Grand Tour, which promises a timeless journey through the Minotti lifestyle – drawing out narratives that thread together the social spaces that humans inhabit.
The Grand Tour serves as a progression of Minotti’s innovative visual communication, elevating collections into animated cinematic scenarios. Starting from a metropolitan city scene in Milan, viewers then journey into the mountains to a welcoming chalet, onward to a tropical landscape and then a historical Parisian hotel, before finally boarding an exclusive yacht: five locations that are physically distant from one another, yet connected by the same narrative, the Minotti lifestyle.
Moving from urban to rural, historic to contemporary, indoor to outdoor and residential to hospitality typologies, the film shows how the Minotti collections can travel with ease across contexts, lifestyles and cultures, dialoguing harmoniously with diverse architectures through lines, materials, colors and details. What becomes clear is that, in all these contexts, Minotti offers a consistent yet distinctive and recognizable aesthetic – a universal language that speaks to all interiors and ways of living.
