Last week, while the ArchDaily team was in Mexico City for the Mextrópoli Conference, we caught up with Pritzker Jury member Juhani Pallasmaa and asked him to shed some light onto the recent winners of one of architecture's highest honors. Watch Pallasmaa, a renowned Finnish architect and professor, explain what motivates his approach for recognizing architects in a world with "so much publicity."
"The Pritzker jury has now, for at least 5 years, tried to select architects who are not the most obvious names because there is so much publicity in the architectural world and we'd rather try to find architects who have not been published everywhere else..."