Live life for every moment, outreach sensations, inhale fully, and go forward with speed. There can only be one place where people can be aware of this transience, and New York is just that! Life, it lives the speed of light and brilliance, always new and undiscovered, requires constant innovation. This complex project, by Ivan Filipovic, is just this: Forms that heighten one’s sensations, where lights and functionality can only be understood by someone who lives a prestigious blend of pragmatism and lasting gratification. The combination of profitable operation and enjoyment of consumption is clearly targeted and a focused effort that leaves no doubts as to the meaning of zeal and pleasure. More images and architect’s description after the break.