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Pedro Gadanho

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MoMA's Pedro Gadanho on "Bringing Architectural Modernity Home"

00:00 - 26 November, 2014
MoMA's Pedro Gadanho on "Bringing Architectural Modernity Home", "The celebrity of architects such as Álvaro Siza and Eduardo Souto de Moura has certainly contributed to Portuguese architecture’s increasing presence in the local press." Image: Portuguese pavilion for Expo 98 – 1998 / Álvaro Siza. Image © Fernando Guerra | FG+SG
"The celebrity of architects such as Álvaro Siza and Eduardo Souto de Moura has certainly contributed to Portuguese architecture’s increasing presence in the local press." Image: Portuguese pavilion for Expo 98 – 1998 / Álvaro Siza. Image © Fernando Guerra | FG+SG

This article by Pedro Gadanho was originally published in Homeland: News From Portugal, the project created for Portugal's national representation at the 2014 Venice Biennale.

Nobody doubts that, in large measures, 20th century modernity has been brought to one’s living room by the media. Sure, toasters and mass-produced carpets have offered a sense of domestic modernity fostered by ever-more accessible technologies. But newspapers, the radio, and TV sets have delivered the sense that one was immersed in the long revolution happening outside. Drawing from popular media, Martha Rosler’s “House Beautiful: Bringing the War Home” series (1967-1972) gave this idea a poignant visual expression. If newspapers carried home modernity’s many conflicts and tensions, life-style magazines completed the picture with alluring visions of how to make yourself and your environment become “modern.”

The EU Mies van der Rohe Architecture Award and The Future of European Architecture

01:00 - 19 June, 2014
The EU Mies van der Rohe Architecture Award and The Future of European Architecture, © Pepo Segura – Fundació Mies van der Rohe
© Pepo Segura – Fundació Mies van der Rohe

ArchDaily is pleased to announce our partnership with the European Union Prize for Contemporary Architecture - Mies van der Rohe Award. The following is an essay from Constructing Europe by Pedro Gadanho, member of the 2013 Prize jury.

When one wants to consider the future of any form of activity, one is tempted to extrapolate trends from current conditions. One translates signs from the present onto the shape of things to come. The conditions of a given moment, however, may be too circumstantial, and one should be particularly aware of their transient nature. This is the dilemma one obviously faces when considering ‘the future of European architecture’.

At the time the European Union Prize for Contemporary Architecture - Mies van der Rohe Award commemorates its 25th anniversary, the European project from which this Prize emanates – and to which it owes its symbolic meaning and promoting purpose – is itself at a crossroads.

In between austerity measures, the South and North divide, growing unemployment, a feeling of impoverishment and insecurity, and the apparent unsustainability of the Welfare State model, which had given the region prosperity after World War II, Europe itself seems to be facing a pivotal, if transient moment.