Gloria Jaroff

Retired registered architect and Emeritus member of the AIA. Jaroff studied at the New York School of Interior Design and Columbia University before graduating architecture school from City College of New York. Author of "The Nature of Color in Interior Design."

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The Boundless Banality of Beige: A Rant

This article was originally published on Common Edge

I am tired of design magazines and paint companies trying to sell me on dull “neutral” colors. They claim ”Beige Is Back,” that there is a historical elegance and calming effect to monochromatic off-whites. I don’t buy it. A minimalistic approach to color in modern buildings and interiors doesn’t relax me—it puts me to sleep. When I awake, I am angry. The historical notion that bleached Greco-Roman temples represent beauty is a myth. The ancients never rendered their structures, interiors, and ornament without color. Their architecture was vividly polychromatic.