Presentation: Paradigma Olivetti - The documentary (2020)

On 27 February 1960 Adriano Olivetti died. With the disappearance of the businessman-guide, the construction cycle of its industrial and social project terminated and a period of great uncertainty opened up: the company, financially fragile, underwent a forced change of ownership and strategy.

Despite the changes induced by this new scenario, Olivetti will succeed, in a market of worldwide competition, in imposing itself once again in industrial product design as a paradigm of a method capable of producing, with different languages, the uniqueness of the same style.

Through the voices of designers, historians and managers, and thanks to extraordinary archive materials, the movie traces the paths of Olivetti’s industrial design from Adriano's death to the 90s, by going through the challenges of an era marked by rapid innovations: the transition from mechanical technology to electronics, up to its success in the competitive IT sector.

The movie will be presented at the Milano Design Film Festival, scheduled from 6 to 8 November.


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Cite: "Presentation: Paradigma Olivetti - The documentary (2020)" 03 Nov 2020. ArchDaily. Accessed . <> ISSN 0719-8884

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