Being a successful architect is very hard. While this is no secret to anyone who has lead a team or studied the profession; the less obvious thing is what to do about it.
Architects stereotypically lean on the purity of their ideas over their practicality and application. Schools rarely teach about business and firms are subject to the swings of both the client and the economy. These cracks in the business model of architecture are constantly debated but industry-wide action seems non-existent.
