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The Tehran Eye is a contextual shopping center that caters to the needs and the common living practices in the Iranian capital. The project, conceived by Farshad Mehdizadeh Design, consisted of redesigning a façade and reorganizing a large existing structure into an integrated entity in the city.  From temporary Bazar in public spaces to malls, shopping is part of Tehran’s resistance routine culture. Located in one of the city’s main streets, Shariati Street, the project tried to replace the missing CBD. The North-to-South main arteries have a very critical role in the contemporary growth and development, forming multiple shopping scenarios. In fact, the proposal builds on the major role of the streets, connecting the Grand Bazar to the wealthy part of Tehran. Tehran has three shopping scenarios: the Grand Bazar in the South, Shopping malls in the North and shopping streets which are developed through the body of these main roads. Literally, the DNA and basic cells of the shopping streets are shops on two sides of the street which work separately and are connected through the walkways. -- Farshad Mehdizadeh Design View more View full description
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