FORTUNE Brainstorm Design 2020

The business world is beginning to acknowledge design is power. Leading companies embracing design as a core strategy are charting new territory, leaving competitors in their wake. The vast majority of organizations, however, are either experimenting with design – but don’t know how to fully unleash its potential – or overlooking design as an untapped resource.

Brainstorm Design gathers powerful FORTUNE 500 executives and the world’s preeminent designers to explore the crucial question of how to achieve business results through design. These experts share their insights and the cutting-edge design work transforming their industries. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.

Our 2020 theme, Designing Our Destiny, proposes that design is THE powerful factor determining how companies and communities will forge their paths forward. Our fast-moving and diverse program will highlight topics including: how design is ingeniously tackling the epic challenges of climate change, material waste, and health care access; design’s role in shaping humane technology and ethical privacy practices; and how to build and lead organizations that foster long-term design-led innovation.

Singapore, one of the world’s great hubs of commerce, culture and innovation, offers an ideal setting for our discussions. Brainstorm Design 2020 will feature practitioners from diverse fields including industrial and product design, architecture and urban planning, user experience, AI and machine learning, mobility and transportation, fashion, financial services, and many more.

Past speakers include: Museum of Modern Art Senior Curator of Architecture & Design and Director of Research & Development Paola Antonelli; Manolo Blahnik CEO Kristina Blahnik; IDEO CEO and President Tim Brown; SAP Chief Design Officer Maricel Cabahug; Vice President of Echo and Alexa Devices Miriam Daniel; The Eames Collection Registrar Llisa Demetrios; Airbnb Co-founder and Chief Product Officer Joe Gebbia; IBM General Manager of Design Phil Gilbert; Nippon Design Center, Inc. President Kenya Hara; Heatherwick Studio Founder and Design Director Thomas Heatherwick; Google Director of UX Design Kat Holmes; Miniwiz Founder and CEO Arthur Huang; Impossible Foods Senior Flavor Scientist Laura Kliman; Adobe Design Vice President Jamie Myrold; Dyson CEO James Rowan; Hyundai Motor Group President and Head of Design Management Peter Schreyer; Stanford University Hasso Plattner Institute of Design ( Executive Director Sarah Stein Greenberg; Designer, Architect, and Founder of Studio Urquiola Patricia Urquiola; Salesforce Senior Vice President, Global Ignite Jason Wild; and Alibaba Research Director of International User Experience & Design Chen Zhao.


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Cite: "FORTUNE Brainstorm Design 2020" 09 Dec 2019. ArchDaily. Accessed . <> ISSN 0719-8884

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