Shiseido’s new office hub in Singapore, which is home to Shiseido Asia Pacific (SAPAC), Shiseido Singapore (SS) and Shiseido Travel Retail (STR), heralds a new chapter in the development of one of the world’s oldest and most successful beauty brands. As part of a corporate transformation, Shiseido is shifting authority and responsibility to their regional bases around the world – and HASSELL was tapped to develop the workplace design strategy and interior design for their new home in Singapore. A welcoming sanctuary of calm for staffInspired by Shiseido’s DNA, our workplace design is clean and minimalist, with a modern twist. A core value of Japanese culture, omotenashi – the art of hospitality – is reflected in the workplace design. We created a calm sanctuary through datum lines, frames and diffused light as well as materials that subtly balance simplicity with layers of complexity. The open, front of house is peppered with red and white – the company’s iconic colours – while other spaces have warmer colour schemes inspired by Shiseido’s cosmetic palettes. The reception area also features modern interpretations of traditional Japanese elements - rattan finish carpets edged with woven fabric to represent traditional tatami mats, while the basketweave pattern in the timber flooring is a traditional pattern reinterpreted.
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