The RUBIO store, located in the center of Valencia (C/ Sorní, Nº9), the city that RUBIO has called home for over 60 years, is over 200 m2 in size, all designed by Masquespacio with a very recreational and interactive component that invites visitors to delve into the RUBIO universe. Starting with the spacious entrance, framed by bright yellow and blue neon signs, visitors are guided by a large counter towards the area of mathematics, writing and reading workbooks, close to the workshop training area. Further, into the shop, we arrive at the so-called “tunnel of colour”, where a time machine guides visitors through the RUBIO universe. From here, the more adventurous sorts can go on to the projection room. It's a place full of surprises for the younger visitors. Each of the publisher’s collections has its own corner, where the store aims to encourage interaction with the public at all times and has endeavored to create the best possible display of their products. To wit, the back of the rotating shelves in the mathematics area are used as blackboards to practice mathematical concepts. Another area nearby has a methacrylate board that visitors can use to improve their handwriting.
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