Ribeirão Preto is a country city of the state of São Paulo of great importance in the areas of economy, tourism, education, research and, mainly, in the business area. The city hosts major events such as the National Book Fair of Ribeirão Preto, the Agrishow and the João Rock festival, which attract both national and international audiences. This great flow of tourism and enterprises led to the creation of a hotel that was both a haven for rest and a safe place for negotiations. The major challenge of this project was to integrate the hotel complex program into 315 rooms, convention and leisure rooms in an optimized, efficient and elegant way. The volumetry of the building is focused on the best use of the land. Therefore, the format was scaled to increase the number of floors and, at the same time, create a differentiated environment in the middle part of the building with a large external area.
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