The American brewery, originally from Chicago (USA), Goose Island Brewhouse brought to Brazil its concept of 'brewpub', a bar where beer is produced and consumed. SuperLimão Studio and the Canadian office McKinley Burkart were responsible for the development of the project. The place chosen for the project was the Largo da Batata, in Sao Paulo (Brazil), in line with the brand's position of seeking to insert its brewpubs in places under intense urban transformation. The first Chicago brewhouse occupied a space in an old industrial area in transmutation to a young and artistic region. The house picked was the last remaining part of the expropriation process of the subway, with 10m of front and 40m of the bottom and a side that turned the facade of the project, facing the Largo. Although Largo da Batata presented itself as a great option, due to numerous transformations over time, the property did not appear to have the industrial aspect present in the guideline of the brand. After the removal of these interventions, what remained was the original structure of the property: a deposit of coconut from the beginning of the century. The choice of materials such as original bricks intends to offer the visitors access to the transformations through which the site passed. Concrete and the wood burned Shou Sugi Ban allied to the new apparent metallic structure arrived the intended language. The project sought to deal with the nature of Goose Island Brewhouse: joining brewery and bar, two distinct programs from sanitary to flow issues. The project sought to integrate the two parties and took advantage of the presence of machinery: the brewery is in the middle of the bar, and it is possible to see it from everywhere, even on the way to the bathroom.
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