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Architecture for Fashion. High Level Training Course

  • 17:14 - 11 July, 2017
Architecture for Fashion. High Level Training Course
Architecture for Fashion. High Level Training Course

Architecture for Fashion. Starts in Bologna the High Level Training Course with stages in renowned international design studios and 10 scholarships available.

122 Hours of lectures, 60 hours of laboratories and stages in renowned international design studios like OMA, MVRDV, Zaha Hadid Architects, Jean Nouvel Design, Studio Italo Rota, Lombardini22, Claudio Silvestrin Architects, 5+1AA, Marco Costanzi, DiverseRigheStudio, Open Project, Duccio Grassi Architects, Antonio Ravalli Architetto, Stefano Colombo Architetto, Casabella.

Architecture for Fashion: how spaces become value.

THE COURSE: All the most renowned brands need not only to improve the quality of their products, but also to enhance their prestige, style and refinery. In order to do so, they choose architecture. From showrooms to shops, fashion needs stylists, photographers and pattern makers but also architects.

For this reason, a course in fashion architecture was launched aiming to train designers to interpret the identity of a brand and transform it into an architectural space. Designers will be able to reflect the uniqueness, luxury and elegance of a garment in the space designed to exhibit it. By delving into the needs of the fashion industry, designers will acquire specific skills that will be useful in the whole luxury sector and will make themselves familiar with an industry characterized by a timeless fascination and constant rewarding job opportunities.

Thanks to this course, participants will deepen technical and composition issues of fashion styling. The course will be made of 122 hours of lectures, 60 hours of laboratories and numerous speeches and lectures by distinguished professionals. At the end of the course, students will take part in a stage in the most prestigious design studios of the international scenario.
The course will take place in the prestigious base of the Fashion Research Italy Foundation. This base is a perfect example of the requalification of a former industrial plant- ex plant of the La Perla group- through modern technologies. Covering an area of 7.000 sqm, the base is the first and biggest didactic museum hub in the Fashion field of the Italian region Emilia Romagna. Hence, designers will be able to smartly meet the needs of any client in any field.

By ensuring numerous excellent cultural references and a renewed attention to the most modern product-display technologies, the course provides designers with practical skills that can be immediately and easily applied. Lastly, thanks to an experience in the most renowned companies, designers will be provided with efficient job opportunities.

THE FOUNDATION: Fashion Research Italy is a non-profit Foundation founded by Alberto Masotti- former president of the La Perla Group. The Foundation aims to enhance the importance and the innovation of “Made in Italy” thanks to educational activities and research. Thanks to the close relationship with internationally-renowned professional and academic actors, the foundation is the perfect place where to specialize one’s skills, achieve an innovative training and an efficient integration into the labor market.

122 HOURS OF LECTURES:

BEYOND THE FASHION SYSTEM 10 HOURS
How to interpret fashion nowadays
Fabio Massaccesi, Director of Archives and Exhibition venues of the Fashion Research Italy Foundation

TOOLS OF VIRTUAL DISPLAYING IN ARCHITECTURE 16 HOURS
How images portray a project
Cristian Aiselli, Founder Inside Render and Inside Studio of Interior Architecture

CASE HISTORY 20 HOURS
Successful cases and examples of architectures in the Fashion industry
Roberto Bosi, Coordinator of Casabella training

FROM BRAND TO PROJECT 12 HOURS
How brand identity becomes an architectural space
Domenico D’Alessio, Director of FUD Brand Making Factory, Lombardini22

TECHNICAL DESIGN FOR FASHION 16 HOURS
Distributive and functional features for showrooms and retails
Marco Costanzi, Director of Marco Costanzi Architects

CONSTRUCTION TECHNOLOGIES FOR FASHION 12 HOURS
Finishes, costs and constructions choices for fashion brands
Design Unit partner companies of Fashion Research Italy

IMMERSIVE STORYTELLING FOR FASHION 12 HOURS
Audio, video, immersivity, IOT and new digital tools for architecture
Andrea Gion, Head of Production Senso

FASHION EVENT & VISUAL DISPLAY 12 HOURS
Temporary mounting for fashion
Carlotta Tonon, PR and Architecture and Design editor

DESIGN OF EXPERIENCE 12 HOURS
User-centered design
Livia Tani, Project Leader Ateliers Jean Nouvel

SPECIAL LECTURES :

CAVALLI CLUB / Italo Rota –ITALO ROTA STUDIO, Milan
EPICENTRES AND PRADA FOUNDATION / Ippolito Pestellini Laparelli OMA, Rotterdam
ARMANI BOUTIQUES / Claudio Silvestrin – CLAUDIO SILVESTRIN ARCHITECTS, London
CHANEL’S CRYSTAL HOUSE / Gijs Rikken - MVRDV, Rotterdam
ZAHA HADID DESIGN + ARCHITECTURE / Melodie Leung – ZAHA HADID ARCHITECTS,
London
SHOPPING AREAS / Alfonso Famia – 5+1AA, Genoa and Paris
DESIGN IS INNOVATION / Nicola Scaranaro – FOSTER + PARTNERS, London

60 HOURS OF LABORATORIES:

BORBONESE FLAGSHIP STORE - architectural design of a new concept store for
Borbonese; Matteo Agnoletto Associate Professor at the University of Bologna- Giuseppe di Nuccio CEO of Borbonese

STAGE:

At the end of the laboratories and lectures, within 3 months from the end of the classes, participants will have the opportunity to take part in a stage in internationally renowned design studios, mostly in the fashion design field:
OMA (Rotterdam)
MVRDV (Rotterdam)
ZAHA HADID ARCHITECTS (London)
JEAN NOUVEL DESIGN (Paris)
STUDIO ITALO ROTA (Milan)
LOMBARDINI22 (Milan)
CLAUDIO SILVESTRIN ARCHITECTS (London)
5+1AA (Paris)
MARCO COSTANZI (Imola)
DIVERSERIGHESTUDIO (Bologna)
OPEN PROJECT (Bologna)
DUCCIO GRASSI ARCHITECTS (Reggio Emilia)
ANTONIO RAVALLI ARCHITETTO (Ferrara)
STEFANO COLOMBO ARCHITETTO (Milan)
CASABELLA (Milan)

Training Course Duration: November 2017 - January 2018
Registration opening: 12 June 2017
Registration closing: 27 October 2017
Registration: http://www.fashionresearchitaly.org/formazione/architettura-per-lamoda/presentazione/
Contact: studenti@fashionresearchitaly.org

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Cite: "Architecture for Fashion. High Level Training Course" 11 Jul 2017. ArchDaily. Accessed . <https://www.archdaily.com/875612/architecture-for-fashion-high-level-training-course/> ISSN 0719-8884

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