The Filmax Cinemas in Gran Vía, located within the Gran Vía 2 shopping centre, opened their doors 15 years ago. After this golden age and before the paradigm shift, the client seeks a project to straighten up the cinemas by reducing their dimension, optimising their functioning and offering an experience which goes beyond what happens inside the room. FUNCTIONING AND EFFICIENCY REDUCTION OF THE NUMBER OF ROOMS The cinemas go from having 15 rooms to 12. These rooms will be converted into a bowling alley, which will be accesible from the cinemas. SINGLE POINT OF SALE The conventional concept of the ticket window is eliminated, getting rid of the volume destined to this function, located in the shopping centre’s restoration terrace. At the main bar, the public can now buy the tickets as well as popcorn, drinks and others, making a single queue.
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